by Richard Whitman on Jun 19, 6:29 PM
Well. When it's Cannes Lions week and there were no Lions presented last night (the next and final Lions Awards will be presented Saturday night), it's not so easy to come up with witty (or not) little nuggets of agency news for you to chew on -- so forgive us if today is a bit light. But that doesn't mean nothing is happening in the non-Cannes Lions ad world. Brock Davis, formerly group creative director at OLSON, has joined Minneapolis-based space150 as a group creative director. Calling Davis a "multidisciplinary artist," space150 ECD Brian Ritchie said Davis' "unique approach to …
by Richard Whitman on Jun 18, 4:58 PM
Well, it's about time someone stood up to this idiocy. The Association of Independent Commercial Producers and the Association of Independent Creative Editors have sent a strongly worded letter blasting Mars Inc.'s new 120-day payment policy. The AICP said the practice would "simply decimate the way the industry operates" and the AICE called the policy "patently unfair." Defending the 120-day policy, Mars spokesman Ryan Bowling said that it will be gradually put in place, and with gleefully noncommittal, mealy-mouthed blather, added: "We are looking at all categories but I can't confirm what industry or what suppliers, due to confidentiality." And …
by Richard Whitman on Jun 17, 6:13 PM
As is the case every year around this time, everyone starts pointing fingers at Cannes Lions organizers accusing the organization of increasing the number of categories and subcategories just to up award entry fees. This year, there have been 47,500 entries bringing in 28 million Euros. Lions Festivals CEO Phillip Thomas defends the take, saying, "We're a business, not a charity." But then more softly, adds: "People sometimes criticize us for just wanting to make more money. But all we do is react to the changes in the industry." For the most part, he's right. Award categories simply mirror what's …
by Richard Whitman on Jun 16, 4:19 PM
Will you return from Cannes with the same job you had when you left? It's not a secret that Cannes Lions is a hotbed of recruitment with awesome talent from all over the world -- all in one place at the same time. What better time for one agency to poach talent from another? Mike Shields explores this in a "Wall Street Journal" column, writing: "Cannes is a hotbed of recruiting activity, so much so that agency talent managers and headhunters mark the week on their calendars, strategically plot out their days to ensure they meet with the best potential …
by Richard Whitman on Jun 15, 5:15 PM
So David Hasselhoff was all the rage in Cannes on Sunday. He kicked off the festival at the Golin seminar touting HofforNot.com which launched June 14 and on which people could guess whether or not the image was, in fact, The Hoff or a look-a-like. Those at the seminar were asked to play the game live in the auditorium. The campaign saw 60 million uses of the #hoffornot hashtag from launch to the beginning of the seminar and another 24 million additional during the session. Relating it back to the session, Golin President Matt Neil said, "The campaign builds on …
by Richard Whitman on Jun 12, 3:43 PM
Yesterday, we shared a leaked memo from Cramer-Krasselt, which noted it had decided to no longer work with Panera Bread. Now, Panera Bread has shot back, saying Cramer-Kresselt didn't fire Panera Bread -- rather, it said it would hold a review but the agency declined to participate. To be clear, the agency never used the words "fired" in its memo. It just shared how difficult it was to work with the client. Which, of course, is why it makes perfect sense they chose not to participate in the review. Panera Bread CMO Michael Simon told "Ad Age," "Cramer-Krasselt did not …
by Richard Whitman on Jun 11, 6:10 PM
Well, this is rich. Cramer-Krasselt has resigned the Panera Bread account, claiming that the client is just too difficult to deal with. An internal memo reads: "There comes a time when no matter what the acclaim for the work, no matter what that visibility, no matter how good of a relationship we have with the marketing department, no matter what the test scores and results that contributed to reversing falling comps before the campaign and that outpaced previous work and became great case histories -- despite all that: the constant last-minute shifts in direction, the behind-the-scenes politics, the enormous level …
by Richard Whitman on Jun 10, 6:58 PM
Okay, then. So here's why advertisers love TV so much and can't get enough of the Cannes experience. A new Millward Brown Digital study that polled 300 digital marketing decision makers at Fortune 5000 companies and agencies in the United States found that most of them allocate their budgets fairly evenly across digital advertising formats. However, 88% said that making emotional connections through digital media would encourage them to spend more on digital branding campaigns. And to that end, the survey also found that 30% of digital marketers believe that ads purchased through programmatic methods produce negative customer experiences that …
by Richard Whitman on Jun 9, 5:43 PM
With Cannes Lions a week away, the usual debate surrounding the merits of the festival are making their annual appearances. The latest in the annual salvo of discontent comes from Avi Dan who, writing for "Forbes," asks: "Should Cannes Be Canned?" Cute, Avi. Cute. It's the usual tripe about how the awards focus too much on creativity and not enough on results and how Cannes "diverts attention from servicing the clients and building strong brands and, instead, much too often it's about self-importance." Well, of course it's about self-importance, Avi. Where else do you think the industry's creative babies are …
by Richard Whitman on Jun 8, 4:42 PM
So that dude Dov Seidmen, who sued Chobani and its agency, Droga5, for supposedly stealing the brand's "How Matters" tagline from Seidman's work, is getting an earful from Chobani. Basically, Chobani said, screw you and issued a statement that reads: "We are disappointed that Dov Seidman would choose to challenge Chobani's use of its 'How Matters' trademark. Mr. Seidman's allegations are baseless and without merit. Chobani chose 'How Matters' as its platform because it represents what Chobani has always stood for, including its use of natural ingredients to make wholesome and nutritious food. Mr. Seidman does not own a trademark …