by Richard Whitman on Nov 10, 5:36 PM
Saatchi & Saatchi is happy this week. The agency has won 8 Gold Statues, 4 Silver and 13 Bronze statues at the 30th Annual London International Awards in Las Vegas. Saatchi & Saatchi agencies in the network that received awards are Budapest, Germamy, Geneva, London, Madrid, New York, São Paulo, Shanghai and Sydney. Of the wins, Saatchi & Saatchi Worldwide Creative Director Pablo Del Campo said, “The outstanding performance by the network at London International Awards for a wide range of clients including; Changyou, Leica Gallery, P&G, Toyota and Vorwerk, shows the versatility and transatlantic creativity of our network stretching …
by Richard Whitman on Nov 10, 5:32 PM
Lately, there's been a lot of hemming and hawing over defining the purpose and scope of an advertising agency. Most prevalent is the notion that ad agencies do not want to be called ad agencies any longer.
by Richard Whitman on Nov 9, 5:35 PM
Remember Second Life? How about Diaspora? How about Pownce? Or, more recently, Ello? Each one of these social networks were supposed to be the next big thing and like every next big thing every agency on the planet jumped on board as, well, each one was going to be the next big thing. Snapchat is that next big thing for agencies right now with many joining in as users or creating programs on the service for their clients. OK so yeah, Snapchat very likely has a much better chance of survival than the aforementioned failures but it's still amusing to …
by Richard Whitman on Nov 9, 5:32 PM
Last week, Toronto-based Zulu Aplha Kilo released a video entitled Spec which mocked the advertising industry's penchant for spec, known to every other human on the planet as free work. That video has since gone viral and amassed over 1 million views since release on November 2.
by Richard Whitman on Nov 8, 5:56 PM
Why do women always find themselves in situations where they become slaves to preconceived social norms that, if veered from, almost always land them in a boiling pot of hot internet outrage?
by Richard Whitman on Nov 5, 6:19 PM
In a series of tweets (see a couple
here and
here) directed at Droga5, the Screen Actors Guild is calling out the agency, and others, for working with non-union actors in some of their work. In a blog post about the campaign, SAG wrote, "Some agencies have a double standard. They pay market rates for union directors, actors and crews -- when they need to. Other times, they're hiring nonprofessional actors and paying substandard wages without benefits to them, while working with union crews." Hey, if it were up to me and you didn't have to hire more …
by Richard Whitman on Nov 5, 6:16 PM
In an effort to demonstrate just how ludicrous and insane the concept of spec work really is, Toronto-based Zulu Alpha Kilo created a video in which they ask business people for spec samples of their work prior to doing business with them.
by Richard Whitman on Nov 4, 6:30 PM
The ten-week program aims to make it easier for ad pros who have been away from the workplace for an extended period of time to seamlessly re-enter.
by Richard Whitman on Nov 3, 6:08 PM
When Saatchi & Saatchi New York was planning to remodel its Hudson Square offices, ECDs A. Chris Moreira and Mark Scholler decided that there was a story to be told amidst all the demolition going on in the office prior to the remodel. Of the idea, Moreira and Scholler said: "We agreed early on that a music video would allow us the most freedom to do that justice. And from there we landed on a simple concept -- what if someone came to work and had the worst day ever? We then worked with Bill and Alan (of Big …
by Richard Whitman on Nov 3, 6:04 PM
It's not a secret that many creatives in Adland would rather head to Hollywood and become the next big screenwriter or director.