The media and content agency focuses on TV and online video campaigns with proprietary software designed to enhance the placement, management and analysis of video content across all platforms, optimized in real time.
Digitas has named Jodi Robinson sole president of its North American region. Previously, she shared the role as co-president with Ezekiel.
Best known for its cash register coupons, the firm filed for Chapter 11 bankruptcy protection today as it undertakes a restructuring. It has been a force in the analog couponing world for 30-plus years.
The holding company has spruced up its brand look to go along with its new streamlined structure.
For bigger impact. At least that's the idea of "Fearless Girl's" return to new a location at the New York Stock Exchange.
Former agency owner Gary Todd Smith, 49, was sentenced to 40 years in prison last week for running a Ponzi-like scheme to finance the Fayetteville, NC agency that he and his father ran for years.
The company has been on the block for at least two years -- and now it looks like a sale may go through.
Part of the problem, per a new report from Forrester and IHAF is that CMOs often view the in-house shop as a low-cost, efficient alternative to external agencies. That misses the bigger point.
Jason Blake has been named CMO for the creative content and communications agency Newhouse, which launched with offices in New York and Los Angeles earlier this fall.
Would commercial sponsorships sully NASA's reputation? Public Citizen and Care2 are up in arms over the possible selling of naming rights and related advertising to NASA's rockets and space ships.