Win Reality is doubling down with a campaign promoting its VR app that lets batters practice against real pitchers at every level up to and including Major League Baseball.

Instrument Co-founder and current CEO Justin Lewis will become Chair of Constellation. Current Constellation Chair John Boiler will shift to the role of Creative Chair at the group and current Instrument President Kara Place will become CEO of Instrument.

Gun makers depend heavily on marketing to sell their wares. Leading gun maker Smith & Wesson says it relies heavily on marketing to keep its brand top of mind among potential buyers and that it plans to spend more in the coming years, particularly on digital channels.