• Born To Perform: IPG Launches New Data-Driven Marketing Agency
    The agency, Performance Art, will be led CEO Andrea Cook who was previously CEO at FCB/SIX, the Toronto-based marketing agency within the FCB agency network.
  • Portland Agency VIA Expands DEI Effort With BRE Joint Venture
    The joint venture is part of a bigger agency DEI initiative that includes diversifying the composition of its board of directors and committing 5% of every employee's time to anti-racist efforts.
  • July 4 Ad Trends: Pools In, Fireworks Out
    A heatwave scorching the west is likely to alter plans for fireworks, barbeques and other traditions associated with the holiday.
  • Good Work If You Can Get It: Happy Bobby Bonilla Day!
    Mint Mobile is teaming with former Mets player (who's still being paid) Bonilla on a campaign that offers potential customers a multidecade deal.
  • Indaba Blasts Penn For Refusing To Negotiate Better MDC-Stagwell Deal Terms
    In an open letter the investor called Mark Penn's "dismissive and obstinate posture" the reason it went public in May with its decision to vote against the merger, now scheduled to be voted on July 19.
  • Omelet's New 'Cheat Code' To Support Brand Efforts In The Gaming Segment
    The unit is positioned as a "one-stop" that offers services from strategy, creative and production through launch and measurement.
  • Rossi Tapped For New Publicis Groupe Media Role
    Most media accounts serviced outside of Publicis Media within the broader Groupe will now report to Lou Rossi. Those accounts are at the Groupe's digital and creative agencies and select Power Of One accounts.
  • How Ad Imagery Changed During The Pandemic
    Images of smiles and mouths were at an all-time high when the U.S. declared a public-health emergency in February 2020. As of this summer, such images still haven't returned to pre-pandemic levels, according to research from Pattern89, which uses AI to analyze a global database.
  • Horizon Media's New HIT Squad
    The Human Intelligence Team, led by Steve Grant, will use insights about why people make the decisions they do to create new models and tools to help clients grow their businesses.
  • MDC Touts Merger Benefits At Annual Meeting, Reschedules Vote On Stagwell Combination for July
    The company laid out a plan to reach $3 billion in annual revenue (up from $1.2 billion last year) by 2025, pushed by data-driven media and content practices and other services.
« Previous EntriesNext Entries »