by Robert Williams on Feb 16, 3:11 PM
Twelve of 67 ads that appeared during the big game attained "top performer" status, Kantar said.
by Robert Williams on Feb 15, 3:39 PM
Megastar Taylor Swift's popularity among younger women may be one reason why beauty brands NYX and E.l.f. advertised during the big game, to positive effect.
by Robert Williams on Feb 14, 4:48 PM
U.S. adults spend more time with broadcast television than with other media, a study found.
by Robert Williams on Feb 13, 3:14 PM
Sports fans who have increased their viewing of streamed games mostly prefer television.
by Robert Williams on Feb 12, 2:15 PM
YouTube is especially popular among consumers ages 18 to 29, with 93% of the cohort saying they use the video-sharing app.
by Robert Williams on Feb 11, 11:07 AM
Associating with a controversial individual, organization or event increases the risk of damaging a brand's reputation.
by Robert Williams on Feb 8, 4:12 PM
The pizza chain sought to promote its collaboration with Uber Eats on food delivery.
by Robert Williams on Feb 7, 3:31 PM
As retail media networks grow, advertising professionals are looking for common ways to measure incrementality.
by Robert Williams on Feb 6, 4:30 PM
Sports podcasts were the most likely bring on guests, while the true-crime genre was least likely to do so.
by Steve Sternberg on Feb 6, 1:11 PM
Over the past few years, one of the more controversial aspects of NFL football games is the idea of going for it on fourth down …