Sensitivity to streaming prices comes as Disney, Netflix and other media companies hike subscription fees.

Even as the overall forecast softened, digital formats are holding strong.

Bain highlights 25 use cases across the sales cycle, from lead generation to account management, that could unlock significant value.

Consumers who buy candy at big-box stores tend to over-index on paid subscriptions for local news and business content.

Meanwhile, nearly half of shoppers are skeptical of sponsored products, and more than a quarter describe them as outright annoying.

Brands identified as American suffer an average 20-point drop in both purchase intention and trust among international shoppers.

Data showed no significant differences in purchase intent when ads appeared next to stories on politics, crime or sports across key demographics.

Declining birth rates mean shrinking long-term demand for products and services tied to child rearing.

Potential applications include advanced predictive analytics, faster data processing and real-time simulation of customer journeys.

The most common applications for the technology include chatbots, content generation and trend analysis.