Dubbed "The Drop," the shoppable show will feature streetwear collaborations between celebrities and designers, and launch later this year.

Just 26% of people around the world think platforms should not interfere with such ads, and Facebook is the biggest concern, per a YouGov survey for Reuters Institute for the Study of Journalism. But stateside, most who lean left favor blocking lying ads, while most of those who lean right do not.

"Brands should understand the platform and adapt their voices accordingly," says Laura Russell, director of strategy at digital agency Adlucent.

Most brands pressed pause on their social media campaigns -- but those that didn't enjoyed exceptionally efficient campaigns throughout the month.