Both 2020 Presidential candidates are "under water" when it comes to their handling of the COVID-19 crisis, but there has been a pronounced improvement for Democratic challenger Joe Biden vs. the
incumbent. That's the finding of a "Marketing Politics Weekly" analysis of data published by Resonate. The data, which comes from two studies asking Americans a series of questions about the impact of
COVID-19, including whether their opinions have gotten better or worse about each candidate since the pandemic began.
As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. SMBs are using marketing to
substitute for other forms of communication such as face-to-face interactions, the April forecast show.
Virtual pay TV providers for the first time ever have lost subscribers on a quarter-to-quarter basis, according to MoffettNathanson Research. These providers were once considered the savior of
traditional pay services such as cable, satellite and telco.
Even pre-pandemic, a significant number of Americans were already jealous of their romantic partner's interest in smartphones and other technologies.
Ordinarily, the new television season starts in late-September. Ordinarily, advertisers and their agencies, TV critics, and media analysts like me, would be getting ready to attend the broadcast
network upfront schedule announcements and begin the process of watching and evaluating all the new fall broadcast pilots. Ordinarily the advertising industry would be getting ready for the June
upfront marketplace, when upward of $20 billion of national commercial time is bought and sold for the next broadcast year. But these, of course, are not ordinary times. In this week's edition, I
provide a "how-to" guide for evaluating the potential of TV pilots.
Heading into one of the worst periods in recent advertising history, The Trade Desk is trading at an all-time high not in its ad trades, but the price of the company's publicly traded shares. The
reason, say some top Wall Street analysts, is a bull indication for the programmatic ad marketplace despite bearish ad industry indicators.
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords.
Americans' daily travel patterns continue to approach recent norms, as many states continue to ease restrictions and open places of public congregation, including businesses. The average American is
now traveling 12.5 miles daily -- which, while still well below recent norms, is 28% higher than the low point of 9.8 miles daily for the last week of March and the first week of April, according to
data for the week of April 27, released today by Geopath and Intermx.
When it comes to the KPIs (key performance indicators) used to evaluate the ROI of advertising, research companies -- both big and small -- appear much more focused on performance-oriented metrics
like sales than the advertisers and agencies they serve. That's one of the findings of the third in a series of "Organizational Benchmark" studies published by the Advertising Research Foundation
(ARF).
A month after benchmarking the impact the COVID-19 is having on the advertising plans of U.S. ad executives, the disruption has grown much more pronounced, according to the third wave of a series of
tracking studies fielded by Advertiser Perceptions.
"Mediatel" is reporting that an investigation by ISBA and PwC into the premium programmatic market has found only half of advertising spend reaches publishers and 15% disappears into what the
advertisers' trade body is calling "a black hole."
Brands doing good things for others are clearly seeing a lift in social sentiment.
Ad execs currently expect the ad-spending recovery to begin in Q3, according to findings of the third wave of an ad industry tracking study on the effects of the COVID-19 pandemic on the ad business
by Advertiser Perceptions. The study, based on interviews conducted with 151 advertisers and media buyers, finds that more than half (52%) expect ad spending to rebound in Q3.
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing.
The brand is supporting Distance Learning Projects that will help 2,000 teachers in low-income communities access resources.
To help marketers and retailers plan, prep and activate the "reopening" of their communities, Austin-based digital and experience design agency T3 has put together this nifty checklist for conducing
an internal assessment to see if they're ready.
While brand marketers and their advertising have gotten high marks for their messaging, marketing and public service during the COVID-19 pandemic, including a surge in perceived public trust for brand
marketers, when it comes explicitly to getting information to help understand the health crisis, brand rank as the least trusted source, according to the latest wave of a periodic tracking study
conducted by McCann Worldgroup.
Americans rank brands last behind local health services/doctors, mainstream media, government, friends/family and social media.
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent are the five new consumer mindset segments delineated by Accenture coming out of the COVID-19 pandemic. The
segmentation schema is derived from a multinational study Accenture fielded among consumers in 15 countries earlier this month, and it says it found that "consumers are responding in a variety of
ways" ranging from anxious and worried to complete indifference.
For one, they are seeking to upgrade their homes digitally. And many consumers say they're making more sustainable choices when shopping.
Advertisers and agencies appear to be reaching the same level of content consumption interest they showed in mid-February, a powerful new index created by Bombora for MediaPost reveals -- before
the national health crisis began disrupting business and consumer patterns.
eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and reports division launched in 2015 by
publisher Business Insider, which was acquired by Axel Springer in 2015.
The study also found brand loyalty to be eroding during the pandemic and concluded that marketers that acknowledge consumer anxiety will have the best results.
The recent surge in demand for online delivery has fueled the ascent of Instacart. Here's what this means for grocery shoppers and brands.
After years of calling America's major news outlets "fake news," the President's own TV news brand has actually crumbled, while a first-time benchmark for Democratic opponent Joe Biden comes in at
nearly four times the incumbent's level, but nonetheless half of what the major TV network news brands yield. The unique analysis, which is conducted by independent brand researcher Brand Keys,
assesses the degree to which trust plays a role in valuing news brands. Since Brand Keys began tracking it for MediaPost in 2018, it has looked at both print and TV news brands, and has also tracked
the President within that.
With two in three Americans sheltering in place, one in five unemployed, and three to seven Presidential, Gubernatorial, and/or Mayoral press briefings daily, there are hours of wall-to-wall
"breaking" news covering the COVID-19 crisis. So it's no surprise that broadcast and cable networks have seen big bumps in viewership. The question for this fifth wave of tracking is, while there are
more viewers, how strong is viewer trust for the TV news brands they watch regularly?
In somewhat better news, distribution revenues from pay TV providers were down 6% to $354 million. Streaming services posted mostly flat revenues.
While the bond between people and food will never change, people's relationship with restaurants has. It depends on whether or not they use a food delivery app.
TV news tends to be a safer environment than more lighthearted fare like comedy shows for commercials that show how brands are responding to the COVID-19 crisis.
As many American employees feel remote work will replace physical offices as those who don't, according to findings of a study of American office workers conducted by digital agency Blue Fountain
Media. The study, which surveyed 1,000 employees ranging from clerical to senior management, didn't specifically ask people in the advertising, marketing or media industries, but it found that 42%
believe remote work will eventually replace physical offices, while 41% don't, and 17% were indifferent, believing it could be a mix.