• Let's Review My 2018 Predictions
    Here's my end-of-year performance review: I did OK on predictions about AI, data and voice-controlled assistants.
  • Why TV Ad Folks Should Learn Digital Skills -- Now
    My recent column predicting that half of all jobs in the TV ad business will disappear over the next five years elicited strong responses.
  • Experience Key To Shinola's Marketing
    You can inspire loyalty by telling a personal story. You want a community of users who are willing to share your brand with others.
  • The Psychology Behind My Netflix Watchlist
    The psychology is the paradox of choice playing out in streaming time -- the difference between what we say we do, and what we actually do.
  • The End Of Advertising?
    Advertisers pay for mass audiences, and readers and viewers are increasingly moving to narrowcast relevant voices.
  • Facebook Is A Swampy Mush Of Spam
    In 2007, Hugh MacLeod, aka Gapingvoid, coined Hugh's Law: "All online social networks eventually turn into a swampy mush of spam."
  • Advertisers' Access To Justice
    The sheriff's finally in town, y'all, ready to investigate ad fraud. Consider yourselves fortunate -- and cooperate.
  • Observations From A Spartan: Less Email, More Experience
    From one marketer to another, let's talk about email frequency and recency.
  • Why Disruption Becoming More Likely In Data Marketplace
    500 million records were recently hacked from Marriott. There will probably be a bigger breach. There will definitely be a more painful breach.
  • Information Warfare Comes Home
    Warriors are "professional, state-employed cyberwarriors and seasoned amateur guerrillas pursuing very well-defined objectives," says one analysis.
Next Entries »