And check out the nonsensical quote the shop inserted into the mouth of its new creative and social director. Give me a Pause/Break. Today's runner up in the Silly Agency Name Game, Wexley School for Girls is celebrating anyway. And Prince Global Sports, once a big name in racquets, tries to get its groove back with a shop that knows how to write a bloated, puffed-up, gag-inducing quote about itself with the best of them.

And the award for Full-Of-Yourself Rebranding Of The Year goes to...And on the subject of irritatingly bumptious agency tactics a Philly shop documents the hiring of staffers in a very peculiar way. Meanwhile, it turns out Benjamin Palmer is a radio head. And watch out for girls named Rainbow.

Adlanders are excited about upcoming junket, er, important programming festival there. It looks like layoffs are about to smack Lowe Campbell Ewald judging from thinly-veiled comments from its CEO. And Kansas City Ad vets are regrouping to start a new shop.