Doh! The boys get caught acting like boys again. In "Marketing Magazine," Nicola Kemp writes, "Tinder is having a moment. Wedged in the back of a sweaty lift at a London advertising agency last week, I was the unfortunate eavesdropper on two male executives discussing the relative merits of a client. 'I'd swipe right for her' was the consensus. The ubiquitous dating app has entered the vernacular, and technology has presented the uninspired with yet another platform for sexual objectification.

A recent UK study queried ad agencies about their thoughts on native advertising. While 77% of agencies are now comfortable explaining native advertising to clients, many are concerned about how to scale the practice and 63% don't think the practice is effectively regulated. Furthermore, 83% of agencies now include the practice of native advertising as part of their digital offering and the other 17% plan to do so in the immediate future. In aggregate, the study -- conducted by FaR Partners on behalf of ad platform Adyoulike -- found that UK agencies believe native advertising will comprise 9.2% of total …