• Leo Burnett Employees Do Shots And Slap Each Other In The Face To Improve Creativity
    What's an ad agency to do when it's had enough bad ideas and it simply can't take it any longer? It invites its employees to do shots and slap each other in the face, of course! As part of its participation in Strategy Magazine's Agency of the Year event in Toronto, Leo Burnett illustrated just what it takes to slap the bad ideas off an agency person's head. It's called Slapshot -- and it's "a social experiment designed to spark inspired thinking." Step one: take a shot of liquor which relaxes the person and gets them to let their guard ...
  • GSD&M Leads Movember Agency Challenge With Crazy Spanish Telenovela
    Doing its part for Movember, GSD&M -- along with its MoPack Movember team -- is helping to spread the word about men's health with the launch of...wait for it...a Spanish telenovela. Yeah, that makes a lot of sense, right? But, hey, GSD&M is an ad agency and ad agencies just have to one up everyone else when it comes to doing, well, anything. Episode one of four premiered last week and the second episode is out now. Anyway, the telenovela is called "La Uniceja" and you can watch it here. So far, the agency's Mopack team is leading the ad ...
  • Fallon 'Winternship' Program to Clothe, House, Transport, Entertain 8 Lucky Interns
    Well, of course they are! After all, who'd want to intern at an agency in freezing cold Minnesota when they could work in the warm confines of Manhattan? Oh, wait. Anyway, Fallon Minneapolis has launched an intern program called Wintern. In order to lure interns into the program, the agency will outfit the 8 interns it selects with coats, hats and gloves to handle the brutal Minnesota winters. But that's not all. The agency will also cover room and board and transportation during the internship. Oh, and to make things super fun in the middle of winter, the agency will ...
  • Leo Burnett Tops List of Adoption-Friendly Workplaces
    Well, there's a list for everything, right? Why not one for the best workplaces with adoption-friendly policies? Yeah, why not? Well, the Dave Thomas Foundation for Adoption has awarded Leo Burnett the top spot on its 2014 list of the top adoption-friendly workplaces in advertising, marketing and public relations followed by Washington-based GMMB and Kansas City-based VML. Burnett placed #32 on the all-industry list. The list honors companies with the best adoptions benefits in the country taking into consideration paid leave, financial reimbursement and other benefits. Of the annual compilation, Dave Thomas Foundation for Adoption President and CEO Rita Soronen ...
  • Mindshare Has All the Answers to Your Millennial Questions
    Anything and everything you ever wanted to know about Millennials. WPP media shop Mindshare North America is out with new research. Badge Brands and the New Millennial Identity, takes a look at the importance of intelligence and friendship to the Millennial generation. And how brands can capitalize on Millennials who value intelligence and friendship. Of the study, Mindshare Head of Insights Mark Potts said, "Millennials' digitized social lives create a whole new way of showing their identities and also means they belong to larger active social groups. This has created a higher premium on showing the world that they can ...
  • Thanks to Dentsu, Fetch Finally Happens! Gretchen Wieners Would Be So Happy!
    Finally! Fetch happens! Gretchen would be so happy! Dentsu Aegis has acquired mobile ad agency Fetch. Fetch will retain its brand identity and work collaboratively with Dentsu Aegis Network's brand, media and communications businesses to help the agency scale and accelerate the group's mobile offering. Headquartered in London with offices in the U.S., Germany and Hong Kong, Fetch is one of Europe's most awarded mobile advertising agencies. The business was founded in 2009 by James Connelly and Declan Reddington and currently employs 96 who work on clients in over 90 countries.
  • This Toronto Agency Finally Let Its Employees Out For A Day--You Won't Believe What Happened
    Sometimes working long hours at an ad agency steals you away from your loved ones. Recognizing this, Toronto-based Union decided to give its employees a break. To see their loved ones. Because, in a few cases, it seems as though some Union employees haven't seen their loved ones in a very, very long time. Watch the video. It's hilarious. And it's yet another barb tossed at the ad industry, much in line with what john st. did with its skewering of the industry's obsession with real-time advertising or Zulu Alpha Kilo's placement of a 1960's Mad Man inside a current ...
  • Fathom Communications Is Closing Its Chicago Office While DDB Hires A Goat-Patched CSO
    Sources tell Chicago Business Journal reporter Lewis Lazare that Omnicom unit Fathom Communications may be shuttering its Chicago offices. No one, of course, is confirming anything at this point. Fathom is based in New York and was founded in 2001. It's likely the office closure has everything to do with the agency's recent loss of Navistar, its biggest assignment. The account is currently under review. Four months ago when the agency brought in Michael Baer to run the Chicago office, Fathom Communications CEO Peter Groome said, "We have a really good foundation in Chicago that's been building each year since ...
  • Martin Sorrell Says Publicis' Acquisition Of Sapient Was The Behavior Of A Jilted Lover
    Okay -- so everyone has heard that Publicis Groupe acquired tech-company-turned-agency Sapient for $3.7 billion, right? But did you hear what WPP kingpin Martin Sorrell had to say about the acquisition? As is always the case, Sir Martin had something sharp-witted and double-edged to say about the move. Speaking with "Business Insider" Monday morning after the acquisition, Sorrell said: "It looks like the behavior of a jilted lover. Christmas came early for Sapient shareholders." Of course, Sorrell is referring to the failed $35 billion mega merger between Publicis Groupe and Omnicom. But, secretly, Sorrell is just happy he's still top ...
  • Last Week Two Toronto Agencies Created Two Really Awesome Spoof Videos
    Do you watch "Mad Men?" Silly question, I know. But have you seen the "Mad Men" spoof that Toronto-based agency Zulu Alpha Kilo did for Toronto's Agency of the Year event last week? If not, stop what you are doing right now and watch! The spoof depicts a 60's era adman working in a modern-day agency. Yes, there's smoking. Yes, there's drinking. There's also a super-gross incident with running shorts. And then there's the best response ever in response to today's "specialization" of everything. Hilarious stuff! Technically, it's NSFW. But watch it anyway. You'll love it.
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