Could be just a matter of time given that the client has hired a new CMO, who the CEO lauds for his "strong focus on digital, analytics, and putting customers first." And Vegas shop SK+G Advertising has landed Adland vet Marc Lineveldt as executive creative director. Meanwhile, rumors abound that Kristen Cavallo, newly appointed president at Mullen, is shaking things up at the Boston-based agency. And Gerry Graf, founder of Barton F. Graf 9000, is very proud of the agency's oh-so-cool NY digs. He's made a video to show just how proud he is.

But it has something to do with human connection, discovery, curiosity, innovation and measurement. Whoa, I'm not sure I can handle all the differentiation I'm sensing here. Glad I'm sitting down! Meanwhile, in Rochester, NY, Partners + Napier, headed by Sharon Napier, celebrates its 10th anniversary. And Razorfish's Iain McDonald is off on an excellent new adventure while Grey London thinks it can save a bundle just by switching typefaces -- to one of its own design.

Using its Brand Asset Valuator Tool, the agency has some fun with the NCAA Basketball Tournament. Turns out neither UCONN or Kentucky wins. And Ammirati finds a new "Resource." Saatchi & Saatchi Australia shows support for the arts and Europe had its Advertising Week last week. You'll never guess which topics dominated. Actually, you will if you attended last fall's Advertising Week in New York.

The shop thinks it is "embracing the future of money," despite the fact that the virtual currency seems to be imploding. And Matthew Charlton expounds on the virtues of independence. Wow -- that Barbarian superdesk is awesome! Its designer created a similar one for Mother London in 2004. Sadly, Rosetta has cut its North American staff by 5%. And get this: the agency says the move is all about growth.

We're not sure old girls club is the right way to phrase it, but women do seem to be calling the shots in the Beantown sector of Adland. Meanwhile, halfway around the world, Saatchi & Saatchi Thailand is taking a different approach to the typical egocentric, pompous chest-beating that agencies like to call self-promotion. And one industry maven wonders whether the role of media buyer is being made obsolete by programmatic buying. Also, New York-based Translation is shuttering its office in the Windy City.

No -- unfortunately it's really happening, brought to you by A&E and starring the winners of the user-generated Super Bowl ad contest to create a Doritos Super Bowl spot. Meanwhile, some of the pros out there were just kidding with their April 1st announcements, including CP+B's "undie iron" on behalf of Fruit of the Loom, and RPA's Honda Fit Kit on behalf of the carmaker. And more change is coming to FCB and JWT.

The agency was behind the iconic catch phrase "If You See Something, Say Something," which it created for long-time client Metropolitan Transit Authority. And Omnicom veteran Peter Sherman, who jumped to WPP's JWT, is now back at Omnicom. Meanwhile, programmatic buying and branded content are two big themes standing out at this week's Advertising Week Europe. And Havas' Arnold Worldwide got hit with a round of layoffs affecting both its Boston and New York offices.

McCann Melbourne ECD and D&AD Awards Judge John Mescall thinks so. On a sad note, one of Adland's brightest luminaries, and a champion of research, Bob Barocci, has died. And this probably isn't a great surprise to many in the business, but in fact, very little advertising awesomeness still occurs on Madison Avenue. It's no longer 1968, and advertising awesomeness is now everywhere. Even in Minnetonka, MN. Meanwhile, branded entertainment and cross-media storytelling shop, Campfire, has been acquired by Sapient Nitro and will help fuel the agency's deeper foray into the world of interactive film.

At least that's what some call Ryanair, including one dissatisfied customer who set up the ihateryanair.org Web site. Good luck pitching that one. Meanwhile, Sir Martin's India-based agency buying binge continues. And Adland is getting more competition from IBM, which just launched the IBM Interactive Experience. Meanwhile, Hype Media Marketing is on the scene. Just ask them.

In the time it took him to travel from New York to Sydney, his agency got a wee bit smaller. But Droga doesn't want it to be the biggest agency anyway. "I want it to be the best." Here's the question of the day: Is digital marketing dying? Depends on how you look at it. And BuzzFeed and Mindshare do a deal while one CMO espouses a philosophy that Adland can certainly get behind.