You can almost taste the irony. Well -- I can't, but maybe you can if you listen to Mother's recruiter via a video the shop produced to attract potential intern candidates. And an alumni of Doner returns to the fold as CMO. Also, Razorfish taps a WPP veteran to be global media chief, while Grey Berlin, a new office within the global Grey network, has won a couple of prestigious assignments.

In fact, an entire WPP agency just received the highest accolade that a UK business can receive. God save the Queen! And another UK shop has also been rewarded, in a more lucrative way. And writing in "Forbes," Greg Satell paints a very bleak picture of the agency business. The agency world, he writes, is a rat race confronted by suppliers, customers, new entrants, competitors and competitive rivalry from within. Bummer. And a Wichita, KS-shop rebrands as a business-to-human agency.

A Ypsilanti, MI outdoor advertising firm was just doing its duty (so to speak) in a bid to catch someone who was pooping in the community's public parks. Now that's a PSA! And a Memphis ad shop starts an innovations lab, while Philadelphia-based Red Tettemer O'Connell + Partners establishes a 'beach head' on the West Coast. And Maurice Levy of Publicis Groupe isn't fretting the delays confronting his holding company's proposed merger with Omnicom. At least not publicly.

Wait, didn't we say just the opposite in a headline yesterday? Yes we did, and guess what? We were wrong. An IPG rep wrote us a nice but firm response which you can read in today's column. Also, we'll tell you about The Good Report. And Mixpo CEO Jeff Lanctot sounds off on how agencies must change. And there's some new talent at Bonfire Labs.

Gee, wish I could say the same, but I guess somebody's got to pay for all those killer drones and non-functioning healthcare websites. And the Question of the Day: Is Bing dead? Far from it, according to a just out report from The Search Agency, which found that ad spend for the search engine spurted 60% in the first quarter of the year. Meanwhile, Mars has been renamed, and the WSJ takes a look at real-time marketing and its impact.

The agency of record is the best model, and brands who shop every last project out to the same specialty shop or the lowest bidder are doing themselves a disservice in the long run. And one CEO offers his hilarious take on why agency pitches are pure folly. Meanwhile, Doug Spong, founder and president, Carmichael Lynch Spong, wants you to know something: "In this day and age, clarity is good." And a storied shop renames itself.

Leroy & Clarkson gives the popular AMC series the "Don-O-Mite" treatment. R-rated and very funny. Meanwhile, David Murray, son of a Mad Man, writes about the era for "The Atlantic." Was there sexism? You betcha. And speaking of sexism, ad shop Marketel commissioned a study that found women are irked by the sexist tone of many ads today. Also, CP+B has named Ralph Wilson its new CCO.

The tech giant has hired Wolff Olins CEO Karl Heiselman, who once worked at Apple. The company has plans to possibly double the size of its marketing department to 600 staffers. And a math man pontificates on why Madison Avenue shouldn't be freaked out by programmatic buying. Meanwhile, Omnicom is consolidating production capabilities into a new unit call eg+ Worldwide. And there are more departures at Tribal. You'll be happy to know that the agency wishes all the departees well.

And who can blame them? If I were in their shoes I would also want complete silence on the subject. But alas (or happily, for journos with a beast to feed), the cat is out of the bag! Meanwhile, Saatchi & Saatchi has a new CCO to replace the departed Con Williamson, while Fetch has a new "Mobile Theory." And speaking of theories, Tom Martin has one. Also, Adland has another new agency -- Fred&Co.

An e-mail trail, revealed in a court fight, shows how displeased a key Apple executive was with the agency's efforts at one point, and how lame he thought the agency's response was to his concerns. The tech giant has also added four digital shops to its roster. Could there be a connection? It doesn't look good for TBWA. Meanwhile, outside of Apple's world, two Interpublic Group shops, McCann Worldgroup and Lowe and Partners made key executive appointments.