by Richard Whitman on Jan 7, 8:57 PM
Unless you've been living your entire life in a cave sans Internet, you've assuredly heard of Tintin, that intrepid boy reporter who traverses the globe like Jame Bond except with way less sex. ZenithOptimedia Managing Director Hari Krishman has certainly herad of Tintin and he's embedded the boy into his life. No, not that way, sicko. Read on. Krishman has tricked out his house with a Tintin-style bar he calls Haddock's Den, named after the eponymous Captain Haddock from the Tintin book comic book series. The bar consists of Tintin character paintings created by Krishman which include renderings …
by Richard Whitman on Jan 7, 8:52 PM
After the much ballyhooed but failed Publicis Omnicom merger, 2014 saw some significant M&A action with Publicis acquiring Sapient and Lake Capital acquiring London's Engine Group. What does 2015 have in-store mergers and acquisitions-wise? Writing in The Drum, Barry Dudley, partner at finance advisory firm Green Square, says we'll see action in outdoor, PR, market research and data. Of outdoor, Dudley writes: "I think the new breed of outdoor ad is real 'event' advertising -- a bit like Super Bowl ad breaks -- bringing a sense of scale and theatre back into marcomms. The most awarded campaign of …
by Richard Whitman on Jan 7, 8:45 PM
No -- Omnicom hasn't exactly lost an account, but they did just receive a bit of a snubbing from Pepsi, which eschewed the agency for two independent shops for some of the brand's "Live for Now" global campaign work.
by Richard Whitman on Jan 6, 8:48 PM
Gaming magazine Global Gaming Business has selected Rich Sullivan, CEO and executive creative director at Red Square Gaming, one of its 25 People to Watch for 2015. Sullivan joins more than 300 past winners who have all been cited by the GGB editorial board as individuals who have made and who are expected to continue to make an impact on the gaming industry. The January issue article profiles international executives from technical, political and artistic sectors of the gaming industry. Sullivan began his gaming career when he was young, frequenting his favorite casinos, fine-tuning his skills as …
by Richard Whitman on Jan 6, 8:46 PM
If you had to pick a list of the best ads you would like to keep you company while you were on a desert island, which ads would you choose? Well, The Martin Agency CCO Joe Alexander has offered up his picks. Of his selections, Alexander said: "When you make a list like this, you inevitably leave off so much great stuff. Apologies. I also didn’t include radio, digital, outdoor, social, etc. I stuck to print and TV -- with one exception -- to keep the list from getting unruly. Two things I would say about everything here: …
by Richard Whitman on Jan 6, 7:44 PM
It's like Martin Sorrell is on some kind of rampant Tom Cruise "Show me the money!" crusade these days. If you do a Google search for "WPP acquires," you'll be presented with page after page after page of endless acquisitions the holding company has made in recent years. Its latest acquisition -- technically an investment round -- is Bruin Sports Capital, a new sports marketing firm founded by former IMG president George Pyne. Of the investment, Sorrell said: "WPP's investment in sports and sports content through Bruin Sports Capital is an important part of its strategy. George is …
by Richard Whitman on Jan 6, 7:37 PM
New Orleans-based Peter Mayer eschewed the Christmas card thing and went with an effort to help everyone keep their New Year's resolutions.
by Richard Whitman on Jan 5, 9:07 PM
Current TBWA Global Creative Director Rob Schwartz has been named the new CEO of TBWA New York. Schwartz will fill the shoes of Robert Harwood-Matthews who had been president of the office since September 2012 and who is leaving to pursue the proverbial "other opportunities." One could argue the move from creative director to CEO is a step up. One could also argue the move from department head of a global organization to president of a local organization is a step down. You choose. The move is said to be an effort to bring more global business to …
by Richard Whitman on Jan 5, 9:06 PM
Ah, yes. CES. That annual pilgrimage to Las Vegas during which every tech and marketing company across the globe makes product debut from the mundane to the insane and the actually useful. One such debut that just might possibly fit into the latter category is TapSense. The mobile marketing firm will unleash an ad-buying service that will enable marketers to place ads on Apple's Watch. No, ahem, small task, considering the tiny advertising real estate on the Watch. Apple, of course, has no comment on Watch advertising and, in November, released its own WatchKit which enables the development …
by Richard Whitman on Jan 5, 9:06 PM
We're talking about a new study commissioned by Snapchat and conducted by Millward Brown Digital.