by Richard Whitman on Mar 12, 6:59 PM
As they say, you can't make this shit up.
by Richard Whitman on Mar 11, 6:43 PM
The advertising world loves to make up words and phrases for things that are easily described with more understandable words and phrases. Atlanta-based Moxie, which closed its Cleveland office back in January, issued a
memo stating that the agency's Chief Creative Officer, Anthony Reeves, is now on "extended leave." His executive assistant, Sasha Von Hanna has joined Reeves in that peculiar status. Two other agency creatives, Renee Blake and Adam Albrecht, are said to have taken over the creative leadership role. Yes, people do take extended leave from time to time. But when …
by Richard Whitman on Mar 11, 6:39 PM
Dave Glass and Killian Cooper run the Barcelona-based agency Hungry Castle, an agency which transforms online viral characters into real-world inflatables to be used as art at music festivals or art events. To draw attention to their agency, Glass and Cooper
strolled around New York City and, of course, got heckled with the predictable comment, "You guys look like shit!" But the pair was undaunted and forged ahead. Of their stunt, Glass said, "Normally there is a lot of thought that goes into our ideas but with the poo emoji, it's just a …
by Richard Whitman on Mar 11, 6:33 PM
Borghi/Lowe Brazil and Hungry Man are out with a bizarre and somewhat gross new project.
by Richard Whitman on Mar 10, 8:09 PM
If there's one sure thing about Saatchi & Saatchi's Kevin Roberts, it's that there is no sure thing. The dude is unpredictable. Just last week Roberts said advertising was dead and marketing is now all about
licking a table. WTF? Now Roberts, who is executive chairman of Saatchi & Saatchi Worldwide, has taken on a new gig. Roberts has been appointed chairman of New Zealand-based grocery delivery brand My Food Bag. Roberts will assist the brand as it moves into Australia. Of joining My Food Bag, Roberts
said: "The MFB crew is smack …
by Richard Whitman on Mar 10, 8:03 PM
Are we really still talking about silos in the ad world? Didn't those silos come crashing down in, like, 1998? Well, perhaps not for all agencies, it seems. Texas-based ad agency Sanders\Wingo has launched what they are calling "The Knowledge Group," a new division that aims to combine planning with media and insights. The new unit will be led by SVP De Anne Heath and will employ 23 staff members across the agency's four offices in Austin, El Paso, Atlanta and New York. The agency says its new unit will employ in-depth skills in …
by Richard Whitman on Mar 10, 7:58 PM
The open office concept is quite prevalent these days but far less productive than old-school office space.
by Richard Whitman on Mar 9, 7:05 PM
The New York Times, as part of its T Brand Studio-run native advertising program, has introduced a program called The Selects that asks film directors to pitch their work for use in native advertising. The T Brand Studio
page describes the program thus: "As a director, this is an extraordinary opportunity to be recognized on a global platform as a leading voice in native advertising and advertising video. This is also a chance to create high-quality work throughout the year for some of the world’s largest brands." Time to switch careers, creative directors?
by Richard Whitman on Mar 9, 7:00 PM
Jordan Zimmerman, the ad man with killer biceps, the ability to pull in win after win (Men's Fitness, Michaels, BPI Sports) and take home the Horatio Alger award, made a donation to the University of South Florida and in typical money-talks fashion, the school has renamed its communication college the Zimmerman School of Advertising and Mass Communications. Zimmerman made a $10 million donation to the school for the privilege. Of the donation, Zimmerman, a USF alum, said: "USF gave me the opportunity to dream big, gave me the opportunity to build my confidence, and most importantly, educated …
by Richard Whitman on Mar 9, 6:56 PM
Agency name changes are a dime a dozen and no one really cares. So how does an agency actually get people to care?