So an SEO firm puts out a press release about how it's going full-service and in an effort to differentiate, it reads: "One difference between Sticky Web's solutions and those available from other digital marketing agencies is the organization's willingness to work with clients to understand each step of the digital marketing process, each tactic and strategy necessary to boost their online presence -- even if they know little or nothing about digital marketing in the first place." You know. Like no other agency on the planet could possibly do anything remotely close to that. 

Mullen North Carolina is excited to move into new space. The agency's 150 employees will occupy 34,726 square feet on the third floor of the 525@Vine building in the area's Innovation Quarter. The move will be completed by year's end. Of the move, Mullen NC President Taylor Bryant said, “We want to continue to be recognized among the most creative and innovative agencies in the world, and moving into the Innovation Quarter is an example of that commitment. This is an amazing opportunity for us to achieve two key goals: design an office space that really fuels …

The tagline was inspired by the 1977 execution of Gary Gilmore, whose last words reportedly were, "Let's do it."

Jimmy "It's not about big data, it's about big ideas" Smith, founder and CEO of Amusement Park Entertainment has added a branding practice to his LA based media and creative shop. It will be called Amusement Park Brands and he's claiming it will be the "only national marketing agency combining transmedia storytelling, content-development, digital and 360-degree branding and communications with a social sciences approach specifically designed to impact long-term consumer behavior." Word salad aside, Smith partnered with three marketing executives affiliated with DGWB Advertising & Communications of Santa Ana, Calif., including current agency partners Mike Weisman and …

It's that time of year again. The Future Lions student creative competition has issued its call for entries. In collaboration with Cannes, AKQA is hosting Future Lions for the tenth year. This year’s theme, ‘Make Your Move,’ encourages students to think ahead and consider how their ideas can shape the future. Google joins AKQA as partner for the event. The Future Lions challenges young creatives to promote a product or service from a global brand in a way that wasn’t possible three years ago. There are no rules in terms of media or technology, and no specifics …

In a SXSW session that pitted agency execs against one another with 15-minute presentations, we heard from Unconscious Branding Founder Douglas Van Praet, Wunderman LA Creative Director Craig Evans and Deutsch LA VP Invention Director Christine Outram. Each presented their take on the business and what they are working on. Van Praet put forth the notion of unconscious behaviorism and how it relates to advertising. He argues that human behavior -- and thus advertising's approach to influencing it -- boils down to The Six S's: Survival, Safety, Security, Sex, Sustenance and Status. Tap any one of those …

During SXSW, MRY had two parties planned. One didn't go off so well.

So Rocket Fuel evaluated 38,000 online ads and came to the conclusion that the best-performing ads have a few things in common. Namely, the color red, men's faces and animation. The study, The Definitive Guide to Creative Optimization, examined 38,151 banner ads from 1,076 advertisers across 2,184 campaigns in 16 verticals between November 2013 and June 2014. And while the study did arrive at certain conclusions, the study overview reads: "Our intent was not to create a set of rules or hard-and-fast principles for design. After all, applying the data presented here will not guarantee greater …

It's like the ADDY Awards go on year round, month after month, city after city. Oh wait, yeah -- that's exactly what happens. In fact, it's quite mind-numbing reading endless press releases about agency after agency winning some local ADDY thing. It's tiresome. But...sometimes the agencies are big and so are the cities, and sometimes it's worth talking about. In this case, it's Chicago and Leo Burnett. The agency received the highest honor at the Chicago Advertising Federation's American Advertising Awards Wednesday night, securing the Agency of the Year award. In addition, Leo Burnett's client Procter & …

Perhaps you've heard of the omnichannel approach to consumer marketing? Basically, it's a concerted effort to guarantee the consumer's shopping experience is a seamless one as they move from digital to physical. It's a growing area of focus for marketers and Publicis is getting into the game. The agency has acquired Expicient, an omni-channel-focused marketing services firm. Publicis will integrate Expicient into its Publicis.Sapient platform under the Rosetta brand.  Of the acquisition, Publicis.Sapient CEO Alan Herrick said: “Today’s always-on consumer makes no distinction between devices and channels and as a result our retail clients …