by Richard Whitman on Mar 22, 9:44 PM
Las Vegas based SK+G Global has appointed of former Kastner & Partners Exec Brian Veasey to director of business development. Veasey joins the agency from his previous role as a consultant. Prior to serving as a consultant, Veasey was business development director at Kastner & Partners, Red Bull’s worldwide advertising agency. Veasey, born and raised in Cape Town, South Africa, moved to London and spent seven years working on business development for several agencies, including ZenithOptimedia, Saatchi & Saatchi and PING. Veasey also managed a business development consultant agencies in London. He was eventually hired by one of …
by Richard Whitman on Mar 22, 9:33 PM
FCB Paris has, ahem, launched an interesting stunt. The agency says it will send one of its copywriters, 25-year-old Baptiste Szuwarski into space if the agency gets 37,895 likes on its Facebook
page. Why such a specific number of likes? Apparently because that's how many balloons it will take to launch the 114 pound Szuwarski into space. Since the campaign began on March 10, the agency has amassed 5,414 likes. So it's got quite a ways to go to get Szuwarski off the ground. Check out this goofy promotional
video for the stunt in which …
by Richard Whitman on Mar 22, 9:23 PM
At a forum last week Wieden told the audience, "You and I can do better."
by Richard Whitman on Mar 19, 5:39 PM
I finally understand why the English of today is not the English of yesterday. Advertising people keep f*cking with it. OK, it's not just ad people but they play a hefty roll in reinventing words to describe things that already have perfectly good names. 72andSunny has former Surfrider Foundation CEO Jim Moriarty to head up the agency's new Brand Citizenship division. So what's Brand Citizenship? Well according to the press release, its goal is to “identify sustainable products and services for brands and build long-term programs to bring them to life.” So...product development and …
by Richard Whitman on Mar 19, 5:34 PM
Yes, it's true. Our beloved Mad Men is coming to an end. On April 5, the first of the final 7 episodes will air. What, pray tell, will we do once Don Draper, Peggy Olson, Pete Campbell, Joan Holloway, Roger Sterling, Betty Draper and the rest of the crew are gone? Just how will we get our fill? Well for a time, you can head over to the New York Museum of Moving Image where a Mad Men exhibit will be on display until June 14. The display will feature the dog tags of Dick Whitman aka Don Draper before he …
by Richard Whitman on Mar 19, 5:31 PM
Over in the UK, the Marketing Agencies Association is urging companies to go on strike against Anheuser-Busch InBev for its "disgraceful" behavior dealing with ad agencies.
by Richard Whitman on Mar 18, 5:38 PM
If you haven't heard of Gushcloud, it's a Singapore-based blogger outreach network that connects brands with prominent bloggers. Recently, Singaporean blogger Xiaxue published an internal email in which a Gushcloud account executive encouraged bloggers to conduct a smear campaign on behalf of Gushcloud client SingTel. You can read the
email here. On who's to blame for this and other similar events, Greg Paull, a principal at agency-client relationship consultancy, R3, said: "Agencies are acting on the brand’s behalf… brands need to onboard agencies on the organization’s policies in conduct, ethics, communications and marketing." …
by Richard Whitman on Mar 18, 5:36 PM
On Monday night, Austin-based GSD&M threw a huge party that featured Austin native and Grammy winner Gary Clark along with Delta Spirit's Matt Vasquez, Coyotes, Kate Tempest and Houndmouth. The agency estimates that over 3,500 were in attendance. In addition to the musical performances, the agency served up plenty of food and drink from local sponsors and food trucks including agency client, Popeyes which introduced its Red Stick Chicken. Southwest Airlines held a photo contest and awarded winners front row seats (actual airline seats) to the evening's musical performances. As SXSW parties go, it was …
by Richard Whitman on Mar 18, 5:34 PM
You’ve probably heard about the recent controversy surrounding Dolce & Gabbana’s comments on IVF (calling children synthetic) and their idea of "traditional" family. It’s caused a global uproar, largely led by Elton John’s pledge to #BoycottDolceGabbana. As you may have heard, Domenico Dolce, one half of Italian fashion label Dolce & Gabanna, said IVF babies involved "wombs for rent" and "sperm selected from a catalog." That didn't sit well with Elton John, who launched a campaign to boycott the fashion label. Outraged, John wrote on his Instagram page: "How dare you refer to my …
by Richard Whitman on Mar 18, 5:31 PM
We've seen a lot of ingenuity in the job search space over the past few years.