• Quantcast Platform Unveils Cookieless Innovations
    According to the company the new innovations help advertisers reach audiences without a dependency on third-party cookies.
  • New Podcast Explores How Meaning Shapes Consumer Experience
    The series will explore implicit meanings behind what consumers talk about. That exploration is designed to shed light on how meaning shapes our experience and expectations.
  • Connelly Partners Launches Health Practice, Taps Piotrowski To Lead It
    The agency says that CP Health will work with clients through a process that leverages anthropology, data and technology to uncover what audiences want and to guide brand strategy, creative and integrated execution.
  • How Back-To-School Shopping Patterns Are Shifting This Year
    For one thing, BTS shopping started earlier this year according to stats compiled in a new report from Publicis Commerce.
  • WFA Reels In Commitments To Its Planet Pledge Initiative
    The initiative is designed to put marketers in a position where they can help lead brands' responses to climate change and sustainability and was launched earlier this year after research revealed marketers lag overall corporate progress on the sustainability front.
  • WPP Bolsters Ford Client Team With Series Of Global Appointments
    Jason Xenopoulous will become Global Chief Creative Officer at Ford-dedicated agency GTB, while continuing his role as Co-Chief Creative Officer for North America at VMLY&R, also part of WPP. He is being succeeded as CEO VMLY&R New York by Beth Ann Kaminkow.
  • Adland's Madonna Badger Wins Lifetime Achievement Award
    In 2016, she launched the #WomenNotObjects campaign, which championed the end of the objectification of women in advertising. She also successfully lobbied the Cannes Lions International Ad Festival to prohibit work that objectifies women.
  • Havas Veterans Launch New Healthcare Agency
    It's called The Considered and according to founder David Hunt, the pandemic has opened a "once-in-a-generation opportunity for pharmaceutical brands to harness record positive sentiment and ride the wave to unprecedented impact."
  • ESPN+ Debuts New Brand Campaign Inviting Fans To 'Join The Evolution'
    The campaign, from Austin creative agency Preacher, features reinterpreted Daft Punk classic performed by De'Wayne.
  • GSD&M, Builder Of Big Brands Like Southwest Airlines, Walmart, Turns 50
    The Austin, TX-based agency, now with 300-plus employees was founded in 1971 by University of Texas graduates Steve Gurasich, Roy Spence, Tim McClure, and Judy Trabulsi.
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