by Richard Whitman on Mar 30, 4:56 PM
The big pay bump is part of what the company called a "redesigned" compensation package for Wren that extends through 2028 when Wren is expected to step down from the CEO post after 30 years while remaining executive chairman.
by Richard Whitman on Mar 19, 9:02 PM
A group of investors filed suit against the Trade Desk last year, alleging violations of securities laws related to the company's AI-driven programmatic ad-buying platform Kokai.
by Richard Whitman on Mar 3, 5:34 PM
Ninety-three percent of those polled in a new Net Conversion survey report changing their approach to spending in the past six months, which the agency concludes signals a "new normal defined by intentionality."
by Richard Whitman on Feb 17, 12:11 PM
"The cancel button is the new protest sign," according to the analysis. They point to last fall's "Don't Stream Fascism" campaign urging subscribers to cancel the streamer after it took ads from ICE (US Immigration & Customs Enforcement).
by Richard Whitman on Feb 12, 4:14 PM
Kansas City, MO is hosting a handful of this Summer's FIFA World Cup matches and agency Walz Tetrick is producing a podcast to help the city gear up and keep track of the action.
by Richard Whitman on Feb 6, 2:23 PM
Created by Ralph and Powered by GPT Vision, "SlopBowl" watches alongside you, delivering punchy one-liners about the ads (well, I guess you'll be judge of that) in real-time.
by Richard Whitman on Feb 2, 3:21 PM
According to a new National Research Group study, 62% of sports fans enjoy watching sports on social media more than on traditional TV.
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