by Joe Mandese on Jul 12, 10:00 AM
eSports, a rapidly emerging spectator "sport" for professional video game players, is approaching levels akin to major televised sports events, according to an analysis published …
by Joe Mandese on Jul 11, 9:21 AM
One in four Americans say they believe the data exchange mostly benefits businesses, not consumers, a survey conducted for the Data & Marketing Association and …
by Joe Mandese on Jul 11, 9:18 AM
North American sponsorship spending is poised to surpass $24 billion this year, yet most marketers have no standardized method for evaluating the return on those …
by Joe Mandese on Jul 11, 8:51 AM
AI will be the next "industrial revolution," and by and large, will improve digital advertising, marketing and media functions, as well as the role of …
by Joe Mandese on Jul 10, 9:36 AM
There is a growing disconnect between how consumers perceive the role of digital advertising and how the industry does, according to findings of the 2017 …
by Joe Mandese on Jul 9, 8:00 AM
Data may be the oil of the new marketing economy, but according to top execs at big marketing organizations, it comes with a hidden cost: …
by Joe Mandese on Jul 8, 11:04 PM
With "trust" playing a greater role in consumer preferences for brands in all categories, there appear to be no categories that rely more on the …
by Joe Mandese on Jul 6, 2:43 PM
Overall, consumer perceptions of their customer experience with major brands is relatively stable, according to results of the 2018 edition of an annual study by …
by Joe Mandese on Jul 5, 2:49 PM
Mobile may be taking the dominant share of time spent with digital media, but much of it is going to, well, killing time. According to …
by Joe Mandese on Jul 2, 12:20 PM
At 240 Euros ($279 U.S. dollars) per person per year, the U.K. is the biggest and most mature digital advertising market in Western Europe, according …
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