Martin Sorrell is continuing his strategy of growth through small acquisitions as expressed by a new deal between WPP agency Ogilvy & Mather and India's PennyWise Solutions. Pennywise, which employs 140 people but does just $2 million in revenue, provides mobile application development, SEO, data analytics and business intelligence and counts Vodafone India, Johnson & Johnson and LIN Digital as clients.
Meanwhile, everyone in Adland is trying to master social media which is spreading like a social disease. And Atkins trains for a comeback while George Parker tips his hat (or something) to Draftfcb for some unique videos.
Also, Jacob Tyler Group buys its way inside The Beltway and Steve Taylor prepares for his great agency adventure and a book to tell about it.
Also, Anomaly's "unique talent" Bittman takes his leave and WPP's David Spitz goes native while Bentley Solve(s) a roster issue.
Supermarket chain has put its account and in-house shop up for review and sale. Can't have one without the other. Also, musical chairs in Dallas and new blood in the UK.
The agency M&A craze is getting way out of hand. Meanwhile marketers now want great work, cheap rates and give their shops about three minutes to produce results before making a switch. Where's the love?
We were a little surprised to see that question on the digital RSVP form for Rubicon Project's event during Advertising Week, but we can't wait to see how others responded, and what the data maestros at Rubicon do with that data when they host their "Agency Trading Desks: Automating Direct Orders Panel" the morning of Sept. 26 in New York City.
But BBDO says it's bad, posing another conflict for the Publicom merger. Also, work hard and you can be a creative tsar just like Michael Collions. And Travis York won't give up his day job anytime soon.
Also, the ad industry offers a big-ASS opportunity to land an NYC agency gig; and a Bean Towner heads west.
And BBH London takes heat for casting an alleged pedophile.