• This Content Marketing Agency Wants to Win A Pulitzer
    An agency is in stealth mode! Or at least they were. But wait. An agency in stealth mode? We thought only tech startups had a stealth mode. Anyway, what do we know? We're just a journalist. Speaking of journalists -- or rather, stealth mode agencies or both -- Ready State, a just-out-of-stealth mode ad agency has hired "Wall Street Journal" reporter Ben Worthen to join the agency's team of "trained reporters who are fusing journalism and content marketing." Fusing journalism and content? WTF. Only an ad agency could coin a phrase like that. And only an agency could actually say, …
  • Martin Sorrell Thinks An Algorithm Should Win A Lion
    Martin Sorrell, never one to keep quiet on any topic, has issued a warning of sorts to those creating ads for TV and newspaper. Noting that digital now accounts for 36% of WPP revenues, Sorrell said of Cannes: "It would be nice to see algorithms win." He's got a point. So much of advertising today is based on the science behind getting the right ad in front of the right person with minimal waste. It's great that ads win because they are pretty, but what's the point of those ads if they aren't delivered to the right target? Increasingly, getting …
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