by Richard Whitman on Jan 15, 7:44 PM
One wonders what it must have been like as a female working at Leo Burnett during the agency's cigarette heyday and catching a glimpse of the various Marlboro Men that graced that brand's campaigns over the years. I mean was it like today's bubble-headed bimbo teenagers losing it when that Calvin Klein Justin Bieber ad came out? Hmm. Well, maybe this is a sad day for those ladies. One of the last of the Marlboro Men has died. Darrell Hugh Winfield was 85. He died Monday at his home in Riverton, Davis Funeral Home said. …
by Richard Whitman on Jan 15, 7:28 PM
Good God! Hasn't the world seen enough of Donny Deutsch?
by Richard Whitman on Jan 14, 6:42 PM
So you have probably heard Y&R has promoted Ronny Northrop to chief creative officer. It's one of many moves Y&R has made. Just a few days ago the New York office named Leslie Sims chief creative director and Chicago creative Bill Camino left. So what's up with all the chair shuffling? Of the moves, Y&R Global CCO Tony Granger told Ad Age: "In the case of New York, we had promoted Jim Radosevic from a top creative role to the head of the agency, then brought in Dick de Lange from R/GA to be chief strategy officer. …
by Richard Whitman on Jan 14, 6:39 PM
Oh, this is just too funny. Those cocky youngsters over at Snapchat are holding firm on their asking price of $750,000 for one day of disappearing ads. Damn, that's a lot of coin to reach flirty 14-year-old girls who should be paying attention to their teachers instead of Snapchatting with their friends during school. For comparison sake, one day of Masthead advertising on YouTube costs $500,000. And those ads don't disappear! Apparently, most agency buyers are balking at the price. One agency exec told
AdWeek, "I don't think Snapchat can get what it's asking. They're going …
by Richard Whitman on Jan 14, 6:34 PM
Creative agency Mint Advertising has hired digital veteran Sean Black as vice president, head of media and digital strategy. Black comes to Mint with over 16 years of digital marketing experience. In 1998 he founded and built out Grey E Media as the first digital practice for Grey Direct. Grey E Media later merged with Beyond Interactive to launch Beyond Entertainment, a leader in youth and entertainment marketing with such clients as Warner Brothers Theatrical, Hasbro, and H&M. In 2006 Black founded JL360, a New Jersey-based digital agency where he ran digital strategy and …
by Richard Whitman on Jan 14, 6:31 PM
Alan Schanzer is a name with which you agency types will soon become familiar.
by Richard Whitman on Jan 13, 5:12 PM
As
Chicago Business Journal columnist Lewis Lazare
insightfully writes: "Perhaps for understandable reasons, this time around, C-K [Cramer-Krasselt Chicago] opted not to select a top creative executive with deep roots in a foreign country. Instead, Erke's roots are firmly planted in the Chicago ad industry." Lazare is referring to the agency's recent hiring of Ken Erke as chief creative officer. Erke replaces Derek Green, who left the agency late last year to return home to his native Australia. Erke will begin February 17. Erke joins the agency from the Chicago office of R/GA, where he oversaw the satellite office's creative …
by Richard Whitman on Jan 13, 5:05 PM
Arnold, which just had its relatively new Boston office open floor plan
profiled in the Boston Globe -- heaven help you all -- has hired former Y&R Chief Creative Director Jim Elliott to become the agency's Global Chief Creative Officer. The role is a new one for the agency and one which Arnold Global President Pam Hamlin says, "is a really big part of the next part of plans here at Arnold -- building our brand here in the U.S. and beyond. We really felt like there was a need for someone to be a really …
by Richard Whitman on Jan 13, 4:54 PM
Martin Sorrell isn't the only man who gets to have all the acquisition fun these days. Yannick Bollore is having his slice of pie too. The Havas Group just purchased German health-focused ad agency Bird & Schulte Advertising. Of the acquisition, Bollore said, "The Bird & Schulte team, its culture and entrepreneurial spirit are all a great fit with Havas Health, and I am delighted to welcome them to our group. We share roots in collaboration with clients and teams. Additionally, Bird & Schulte operates with the same focus on creativity that we strongly value across our …
by Richard Whitman on Jan 13, 4:40 PM
As if we really needed another Super Bowl ad performance metric.