He says if only Marketing could do its job perfectly, it would be the "go-to" function in business.

This is gold! Gold, I tell you! And it's arrived just in time. As we all mourn the loss of our beloved Mad Men characters, they have been given renewed life, in the form of a Tumblr blog, as digital natives spewing all the usual buzzword bingo that's so prevalent in today's marketing landscape. Taking on the form of animated gifs, we have Don informing his secretary: "The future of advertising is socially integrated digital platforms." We have Peggy commending a co-worker saying: "Nice branded social post, bro." We have Don asking Peggy: "But does it work …

Kary McIlwain, a 26-year veteran of Y&R, is heading to Ann & Robert H. Lurie Children's Hospital of Chicago in July taking the position of vice president of marketing. Since 2002, McIlwain has been president and North American managing partner of Y&R. Of Mcllwain, Children's Hospital President and CEO Patrick Magoon said: "We are excited to have a marketing executive of her caliber joining Lurie Children's. With her expertise and passion, Kary is the ideal leader to oversee our marketing efforts in support of the hospital's mission." Under McIlwain's tenure, Y&R was named 2014 …

Greg Birbil worked at McCann for over 40 years. He likens the computer to "an extremely fast pencil."

Oh for f*ck's sake! Stop. Just please stop! Every ridiculous addition to the CxO title space just dumbs down the importance of the core four: CEO, CFO, COO and CIO. Maybe you can add CMO and CCO to that list -- but chief data officer? Chief customer officer? And now...wait for it...chief native officer? Yeah. Chief native officer. Or at least that's what Forbes Contributor Daniel Newman would like to see instituted. Newman argues that the merging of paid and earned media requires this CxO style oversight.  He furthers his point, writing: "The biggest …

Sort of like food brands still pimping low fat/no fat products when studies clearly indicate the human body needs fat, the office management world is still pimping open office space when many studies have shown it's a less productive solution than more traditional office space.

Multicultural ad agency, Gravity, has named Rodrigo Alanis global strategist for the shop, which has offices in New York, Los Angeles and Paris. Alanis, who is fluent in Spanish, comes to Gravity from his start-up Optimistico where he served as founder and chief executive officer. He has been with Optimistico since 2009. Prior to that, Alanis served as director at JWT Inside for nine years and traveled  across the agency's multiple offices including New York and Dallas. Of Alanis, Gravity CEO Yuriy Boykiv, said: “Rod is a valuable addition to the Gravity team as …

Otavio Barbon, a copywriter at AKQA New York, has launched a personal project. It's called @The Polyglot, a profile on Instagram (and sister Web site) that teaches people how to spell and pronounce the most common words in six different languages. All voices used in the project -- which is a side gig and not associated with AKQA -- were recorded by native speakers, allowing for pronunciations that are accurate and natural...very different, Barbon says, from the robotic voices of most translation platforms. Of the project, Barbon said: “Instagram is actually a …

The case is about an agency recruitment campaign for the U.S. Navy that a lawsuit claims illegally authorized thousands of unsolicited text messages.

In the works for a couple of years, Commonwealth McCann, the Detroit-based GM agency that grew out of a joint venture between Goodby, Silverstein & Partners and McCann-Erickson, has made the move to its new offices at One Detroit Center. The move puts the agency within walking distance of its client, GM. Previously, the agency was across town on six floors in the Plams Building -- which, according to the agency, was a less than productive work environment. Agency employees and execs from GM celebrated the move with a party last Thursday. Of the …