In two weeks, "Mad Men" will conclude. What, pray tell, will we all latch onto after that?

The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as its new vice president and brand creative director. Previously global creative director at Nike's Center of Design Excellency, Cabaco has a long history of agency work at shops such as Young & Rubicam, Leo Burnett, Saatchi & Saatchi, Grey, Wieden+Kennedy and Euro RSCG. He also ran his own agency called Home. Of the hire, Eddie Bauer CEO Mike Egeck said: “We are very excited to welcome Jose to Eddie Bauer. Jose has a proven track record of being able to develop emotionally compelling brand stories that …

I know, I know -- poking fun at an ad agency launching a Web site is so 1999 -- but the vim and vigor these agencies display while doing so is just so ripe for ribbing. So who's the latest Web site relaunch victim? Ventura, California-based SoCal Design. The agency, which focuses on clients in the fitness, healthcare, beauty and real estate segments, has not only relaunched its Web site but it's also adopted a seemingly more global viewpoint.  Of the repositioning, SoCal Design Partner Brett Hurle said: "The relaunch of our site is …

Horizon Media has announced Dunes of Dreams, the agency's new "invention development program."