The new Publicis logo, according to a tweet the agency sent, is designed to mirror the sign agency founder, Marcel Bleustein-Blanchet placed on the front door of his Paris office in 1927.

Hey, if people get sick of the prurient use of barely dressed women with their boobs spilling out of their tops to sell internet domains, why not transfer the strategy a golf brand? That's just what former GoDaddy CEO Bob Parsons has done for his Scottsdale-based Parsons Xtreme Golf brand. Parsons has hired Anna Rawson who, in 2009, partnered with Parson to be a GoDaddy girl. Rawson will be featured in a series of ads created for the brand by Parson's PR agency Big Yam, The Parsons Agency. Rawson's appearance in the golf brand's …

Cleveland-based Brokaw has launched a new business venture called Favorite Brother, a motion graphics, audio and video studio.

Havas Chicago Senior Art Director Scott Rench is an avid biker. And he was very happy to find out that a recent Redfin survey determined Chicago to be the sixth most bikeable city in the country.  In celebration of that, and in concert with Chicago Bike Week which runs June 12-19, Rench launched the #BikeDesk project. It's exactly what it sounds like: a bike with an actual desk affixed to it that Rench will ride around the city to drum up support for biking as an efficient mode of urban tourism. Of the project, Rench …

Atlanta-based design firm Orange Sparkle Ball (love that name) has announced the launch of Spark Corps, a non-profit program which aims to offer young designers an intensive apprenticeship in design thinking as a means of approaching the world's social problems, as well as general training students will need in the cut throat world of professional design work.  Spark Corps residencies, offered to graduate students or recent graduates in design, are two months long and require Corps members to work on projects for non-profit clients, from inception to execution. Corps members will receive training and mentorship in project …

As they have done for the past 27 years, Leo Burnett has released its 28th Annual Cannes Predictions.

Explaining this week’s layoffs in its New York Office, a Mcgarrybowen statement read, “Our clients’ businesses are constantly evolving, and we, as their agency partner, must be well positioned to meet those needs. As such, we made staffing adjustments in our New York office today to right size our team.” Now we all know that right size never means up-size. After all, when an agency "up-sizes," they are more than happy to send out a press release that uses words that actually mean something like, you know, "hired" and "promoted" and "appointed" and "joined." But, God forbid, …

Johannesburg-based agency The Open Collaboration approached a number of non-profit organizations that fight injustice, offering to produce the ad on a pro bono basis. OpenCo believed it would be a great way for the organizations to attract attention to their cause. But it didn't go over so well. Those approached felt that the ad was simply too controversial to run. They said it would make people unbearably uncomfortable.  Not a surprise, really. The ad is a picture of Hitler on the left with the caption, "9 months in prison" and a picture of Mandela on the right …

Currently, American Pharoah's owner Ahmed Zayat has sponsorship deals with Monster energy drinks and private airplane brand Wheels Up.

On Monday, Havas unveiled a new tool designed to enhance inventory quality by assessing fraud, viewability, ad clutter and brand context. The tool was created by pulling data from outside vendors -- Adledge, Catchpoint, ClarityAd, Hub’Scan, Sizmek and White Ops -- into its own Artemis Alliance platform which is said to analyze 300 billion touchpoints.  Of the new tool, Havas Media Group Global Managing Director Dominique Delport said , “We need to help media vendors and tech partners to better guarantee the quality of the inventory.” And rather than using the tool to simply eliminate under …