• Mullen Lowe Boston President Kristen Cavallo Has Vacated The Position
    Kristen Cavallo, president of Mullen Lowe's Boston office since March 2014, announced that she will step down at the end of the month for unspecified family obligations, but will remain with the agency working out of Richmond.
  • Agency Opens Coffee Shop to Have Dialog With Consumers
    Atlanta-based Huge has partnered with local restauranteurs Karl Injex and Mouna Issa to open a coffee shop-slash Japanese restaurant. The shop will serve locally brewed coffee from Atlanta-area brewer Brash Coffee. Of the endeavor, Huge Atlanta Managing Director Michael Kozial said: "For a long time, we've wanted to have a consumer-facing retail extension of the Huge brand and to have our own retail business. The idea of a coffee shop fits very well with the culture." And on how the agency plans to foster connection and dialog with family, friends and consumers, Kozial added: "There's ...
  • If You Use An Ad Blocker, You Are A Hypocrite
    And who can blame a person for installing an ad blocker? After all, some mobile sites -- ahem, Forbes -- have become near impossible to read what with all the sliders, popups, interstitials and all the rest of the crap one must endure simply to read a story online.
  • After Losing U.S. Navy Account, Campbell Ewald Loses Government Appeal To Retain Account
    In the crazy world of government advertising accounts, losing such an account isn't really the end of the line for an agency. And that's what's going on right now with Campbell Ewald.
  • This '500 Under 500' List Gleefully Mocks Ad Industry's Obsession With Rankings
    Top 10 This. Top 10 That. 30 Under 30. 40 Under 40. You've seen the lists. Some come from agencies. Most come from publications starving for page views.
  • Agency And Client Defy San Francisco Graffiti Laws And Plaster Sidewalks With Ads During Dreamforce
    Wait, what? You mean we can't just affix ads to sidewalks anywhere we want in the city of San Francisco?
  • Mobile Ad Spend to Overtake Newspaper in 2016, Internet Advertising to Overtake TV in 2018
    According to the latest information from ZenithOptimedia's Advertising Expenditure Forecasts, mobile Internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global ad spend while newspapers will account for 11.9%. Mobile will become the third-largest advertising medium behind television and desktop internet. Mobile advertising will grow 38% in 2016 to $71 billion while newspaper advertising will shrink 4% to $68 billion. Mobile now accounts for 83% of all new ad dollars between 2014 and 2017. Desktop Internet advertising will continue to grow but will lose market share this year, dropping from 19.8% of global ad ...
  • Agency Creates Mobile App So You Can Avoid Its Daily Culture Briefings
    On Tuesday, Sparks & Honey will launch a new mobile app called n2. It's part of the agency's focus on product development they've dubbed "The Product Suite."
  • Goodby Silverstein & Partners Helps You Remember 9/11 Every Day At 9:11. AM And PM
    The agency launched an app called 9:11 Moments of Reflection, which in their own words is "designed to turn painful memories of 9/11 into something positive."
  • Survey Conducted By Programmatic Ad Firm Reveals Programmatic Set To Explode In 2016!
    The survey, conducted by ad platform Jivox, queried 165 ad agency executives about the challenges, opportunities and trends in the programmatic space.
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