• Abbey Klaassen Takes CMO Position At 360i
    While one former Ad Age Editor, Scott Donaton, is off finding himself at Burning Man, another, Abbey Klaassen, is applying herself. How? After a year with Dentsu Aegis as director of corporate strategy development, Klaassen will shift over to Dentsu Aegis unit 360i as that agency's chief marketing officer. Of joining 360i, Klaassen said, "When 360i Chairman Bryan Wiener and CEO Sarah Hofstetter approached me, it seemed like a great opportunity to join a brand that is perfectly positioned for where the industry is headed. 360i has always been in the business of evolving itself as the …
  • Ad Legend Keith Reinhard to Receive Lifetime Achievement Clio Award
    Over the course of his career, Reinhard placed his indelible mark of work for State Farm, VW, Pepsi, Anheuser-Busch and, of course, McDonald's.
  • Are You on This List of 10 Hot Ad Agencies?
    Under an odd headline -- "As the Weather Cools, 10 Hot Agencies to Consider This Fall “ -- as if the weather has anything to do with the quality of an ad agency, Avi Dan, founder of agency search firm AVIDAN Strategies, has selected a list of 10 agencies he thinks are all that. Who's on the list? You'll find the usual, in-fashion, suspects like Droga5, 72and Sunny and Deutsch but you'll also find old stalwarts like BBDO, Fallon and Grey.  Of his selections, Dan writes, "The list is quite diverse as well …
  • Two Agency Creatives Quit Their Jobs For 6 Months to Create Free PSAs For Good Causes
    Crazy Enough to Change the World is a collection of video footage and other assets that organizations can cobble together themselves resulting in a workable PSA for the cause.
  • Infographic Explains Why Ad Agencies Need to Act Like Animals to Survive
    Agency-client relations firm RSW/US thinks it's cracked the code on the traits ad agencies need to adopt in order to survive. the increasingly dog-eat-dog landscape.
  • Saatchi & Saatchi's Justin Billingsley Promoted to Chief Doorway Officer
    OK, OK, so Saatchi & Saatchi's Dynamic Markets CEO Justin Billingsley hasn't been promoted to CDO -- which, not to confuse matters, is a really a Chief Data Officer. Rather, he's been promoted to Chief Operating Officer -- but according to Saatchi & Saatchi CEO Robert Senior, the agency is big on doorways. Of the promotion, Senior said, “Justin and I have a great working partnership. It is as simple as this: we both stand in the doorway of the Saatchi & Saatchi network. From there I tend to look outwards, and Justin tends to look inwards. …
  • New York Agency '6S Marketing' Has Launched A Campaign Asking Apple Not to Name Its New Phone 6S
    New York-based agency 6S Marketing has launched a campaign urging Apple to re-name its upcoming iPhone 6S.
  • Havas Uses Airbnb to Recruit Interns With Rental Of Agency Loft And Couch
    The latest intern recruitment stunt has Havas Boondoggle Amsterdam offering interns a gig in exchange for a free stay in the agency's loft or, more specifically, the couch in the agency's loft. Rather than offering pay to the interns, the agency believes a one to seven night stay in Amsterdam, and all the excitement that goes along with that, is payment enough. Of recruiting interns through Airbnb, Havas Boondoggle Amsterdam ECD Menno Schipper told AdWeek, "Airbnb attracts the more adventurous kind of people. That's exactly the energy we're looking for in ad students." …
  • Starcom Narrowly Avoids Wrath of FTC Over Disclosure Debacle In Xbox One Campaign
    An online influencer campaign for Starcom MediaVest Group client Xbox One managed by gamer lifestyle video entertainment network Machinima was found to have run afoul of FTC guidelines for disclosure.
  • Wieden+Kennedy Joins Oregon's Bike Commute Challenge
    This year, as it has done for many, Wieden+Kennedy is joining Oregon's Bike Commute Challenge month, an effort which encourages more people to commute to work on a bike.  In a blog post, the agency explains further, writing: "The Bicycle Transportation Alliance, a non-profit bike advocacy group based in Portland, puts on the Bike Commute Challenge every September, during which businesses compete to have the highest percentage of commutes by bike. W+K is always a front runner in the competition (we’ll catch you this year, Reed College!)." How many miles will the agency …
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