- For some holiday fun, Durham and New York City-based McKinney has developed Jolly, the first wearable that tracks how often you smile.
- The gist behind #ChallengeMeBrad is that large brands like Pepsi should give smaller agencies a shot rather than typically relying on holding company behemoths to do their bidding.
- San Francisco-based Transparent House, a "next-generation creative agency," is doing the virtual reality thing for the holidays this year. The agency has created a "groundbreaking virtual reality holiday card" in the form of a branded Google Cardboard viewer along with accompanying mobile apps. The VR app, which they are calling Happy VR, offers up a holiday streetscape experience of San Francisco's Russian Hill neighborhood. Recipients will then be able to place themselves on the corner of Taylor and Washington Streets in the historic neighborhood. The app will let viewers explore the streets in 360-degree, stereoscopic 3D VR. Viewers can check …
- Motivity Marketing CEO Kevin Ryan took issues with Jakeman's remarks and blasted him in an iMedia Connection column for being out of touch with reality and seemingly living on another planet.
- Accompanying a New York Times article entitled “X Marks the Spot That Makes Online Ads So Maddening” is another article entitled “How Bad Are These Ads,” which outlines five types of super-annoying online ads. Most of you reading this right now had something to do with their appearance online. First is the Fickle Floater or the pop-up. You've seen this nasty creature interfere with your content consumption on a daily basis. It's one of the oldest forms on online annoyance, and has morphed into even more annoying forms which aren't separate windows but almost integral components of the content over which …
- Belgian ad agency Boondoggle decided to jump on the ad blocker bandwagon to use it as a medium to illustrate the challenges that face creatives -- and also to recruit them.
- Ad agency employment has been on a steady rise since the post dot-com debacle early this century. According to the latest Bureau of Labor Statistics numbers, ad agency employment is at its highest level since May 2001 with 199,100 people employed in advertising agencies. Ad agency employment has grown by 38,500 jobs since a low point of 160,000 in January of 2010, the beginning of the end of the dot-com boom. During the dot-com boom, ad agency employment hit a high of 207,400 in August of 2000. And, yes, it was as crazy as you can imagine. Over the …
- Last Wednesday night the Adcraft Club of Detroit held its ninth annual D Show, which honors the region's best creativity.
- A while ago, Cleveland-based agency Brokaw put a Cleveland Browns t-shirt in the window of its downtown office with the names of every Browns quarterback since 1999.
- Ah the wonders of content marketing where you can disguise an ad as content to serve your sales goals. And if you’re a firm that sells software to ad agencies, what better way to get their attention than to name them in a blog post entitled, "The 35 Fastest-Growing Digital Ad Agencies in New York." That's exactly what software firm ReportGarden did. Now, let's be clear. The agencies on this list are certainly worthy agencies and, after all, everyone loves lists, right? The criteria for the list is described thusly: "Each agency on this list has been hand-selected …
