Barton F. Graf 9000. BFG9000. Both a mouthful. And in abbreviated form, a slight on the entire point of the agency name; to honor Gerry Graf's dad, Barton. And so the agency has decided to drop the 9000 from their name.   Of the switch, a spokesperson said: “The more the name got used, the more people naturally abbreviated it. Given the original intent of the name was for Gerry to, posthumously, give his dad the company he always wanted to start while he was alive, the important piece to keep is the Barton F. Graf, not the 9000.” And …

Taking the oft-cited notion that great ideas often emanate from the shower, Providence, Rhode Island agency, Nail. decided to act on that notion by building an actual shower in their office so that, well, there might be a chance for great ideas to spring to life and make their way into new campaigns before being long forgotten post-shower.  Of course the whole thing is a promotional joke, but they've done a great job with it. It's definitely worth checking out the video which takes shower-generated ideas to an entirely new (and very wet) level. Kudos to the agency folks who …

In late 2014, 72andSunny reached out to Brooklyn mural artist Maya Hayak to participate in the creation of an ad campaign for Starbucks.

Penning a piece for MarketingProfs, R2Integrated CEO Matt Goddard thinks he's finally cracked the nut. And it's all about becoming more military-like.

A Los Angeles Craigslist listing from a "growing media and entertainment agency" seeks "a female with a great voice to set appointments with small to medium sized businesses."

Back in early November 2015, the Screen Actors Guild took to Twitter and wrote a blog post taking Droga5 to task for working with non-union actors. Now the union is escalating things.

In an effort to maintain their admirable record of having won 78 Cannes Lions in the face of waning interest among those entering the job market, creative organization Creative Belgium has teamed with the Center for Reproductive Medicine of Brussels and ad agency Air to develop a program to ensure that Belgium continues to reign supreme at Cannes. What have they come up with? Ad Babies. Yeah, that's right. Babies with a supposed predisposition to pursue a life in creativity. How are they accomplishing this goal? The effort urges Belgian creatives -- primarily those who have won many Lions -- …

In the college sports marketing world, Oregon State University has decided there's no better professional entity than themselves to market the college's athletic program to the nation and so it has launched its own in-house advertising agency.

According to the survey, 51 percent of the moms feel most of the advertising directed at them is outdated, doesn't understand their needs and doesn't effectively connect with them.

Stagwell Group, an investment group founded by former WPP and Microsoft exec Mark Penn has acquired a majority stake in New York-based digital agency Code and Theory. The agency's clients include Burger King, Maybelline, Dr. Pepper and Vogue.   Of the acquisition, Penn said the agency’s digital focus "is something that’s going to be mission-critical for major products. It’s a high growth agency with great founders, exhibiting a great combination of creativity and engineering.”  Code and Theory is said to have annual revenue of $50 million. Terms of the deal, as usual, were not disclosed.   Of the acquisition and …