by Richard Whitman on Jan 6, 6:26 PM
Trusted Media Brands has released findings from a recent survey, conducted in December 2015 among 283 U.S media decision makers, on mobile advertising formats.
by Richard Whitman on Jan 5, 10:50 PM
Daniel Goodman will be based out of IBT Media's New York City headquarters and will report to Chief Marketing Officer, Mitchell Caplan.
by Richard Whitman on Jan 4, 6:20 PM
It's really common practice for most internal ad agency memos to prodigiously pontificate about the wonders that set the agency apart from other agencies in the business, so it's never really a surprise to read a memo announcing a new agency setup that explains exactly nothing about the new setup. Last month, as you likely saw, Maurice Levy appeared in his annual video and hilariously (with Fabio-like wig and all) and discussed how Publicis would break down the silos (yet another say-nothing phrase) and reorganize itself into separate units (ahem, silos?). Now, Arthur Sadoun, who will lead Publicis Communications, has …
by Richard Whitman on Jan 4, 6:11 PM
Programmatic is taking over the world. Pretty soon we won't need any humans to deal with the mundane task of buying media.
by Richard Whitman on Jan 3, 5:14 PM
Gillian Vigman. Is her name familiar to you? It should be. Lately, it seems, she's been in practically every ad on the planet.
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