Tampa-based ad agency Spark created a mock campaign for Libertarian candidate Gary Johnson. The agency published the mock campaign in a newsletter and even sent it to the Johnson campaign as a lark.

The goal of the CCI is to increase exports of U.S. cotton fiber, manufactured cotton products.

Conduct a study that sends "shockwaves" through the advertising industry but doesn't name any names and then launch a new business unit to go out and hunt down the very agencies the study supposedly identified as taking kickbacks. Ingenious!

Calling them "mildly controversial remarks," British journalist Libby Purves took a long look at the Kevin Roberts situation.

Of the stunt, er, launch, McCann Montevideo CEO and Creative Director Leandro Gomez said: "What brands say is important, but more important is what they do..."