by Richard Whitman on Oct 5, 6:50 PM
Video adtech company YuMe, has released its Publisher’s Guide which highlights survey results which aimed to understand the relationship between video viewing habits and ad receptivity. Key findings of the study include: Consumers are most receptive to ads in the early morning. The study, which surveyed 10,000 respondents on video consumption habits and ad effectiveness, acknowledges that while evenings are traditionally viewed as optimal due to the volume of video viewership, early morning was found to deliver higher levels of receptivity to advertising with a level of 59 in the morning versus 45 in …
by Richard Whitman on Oct 5, 6:42 PM
Moorewood will oversee five offices in Singapore, New Delhi, Tokyo, Shanghai and Kuala Lumpur.
by Richard Whitman on Oct 4, 3:25 PM
The new entity, to be called The One Club for Creativity, will serve as the umbrella organization for The One Show, ADC Annual Awards, Young Guns and their respective Halls of Fame, education and diversity programs.
by Richard Whitman on Oct 3, 5:56 PM
The award portion of the event followed the ADCOLOR Conference, which featured a series of speakers and sessions featuring diverse influencers throughout creative industries.
by Richard Whitman on Oct 2, 5:41 PM
The Public Relations Department of South Jakarta quickly cut power to the billboard upon learning of the video content.
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