MediaDailyNews Editions for July 2016
MediaDailyNews - Friday, July 29, 2016
CBS Posts Strongest Upfront In Years
Trump's Bump: The Scary Appeal Of The Authoritarian Father
General Mills Conducting U.S. Agency Review
Thrilla In Phila., Day 3: Dems Put The Party In 'Political Party'
Facebook Credits Mobile Ads With Driving Profits To $2B
Advertisers Told To Avoid Olympics-Related Hashtags
MDC Partners Misses Expectations With 0.3% Organic Growth
Google Reports More Than $21 Billion Quarterly Revenue As Cost Per Click Declines
Time Inc. Shakes Up Sales, Management Teams, Nixes Publisher Title
Connected Swimwear Tracks UV Exposure; Sunhat Tracks Location Of Children
Brands Find Value In NASCAR Sponsorship
Smartphone Demand Dips, Marketers To Devise Equipment Plan Strategy
Rocket Fuel Combines Real-Time Creative With Its Moment Scoring Technology
Attention, Guaranteed: Pandora Partners With Moat On Viewability Solution
China's Baidu Integrates U.S.-Based TUNE To Support Advertisers Globally
MediaDailyNews - Thursday, July 28, 2016
NBCU Upfront Records Double-Digit Gains
'And President Of The United States Of Love'*
Carat, MediaCom, Zenith Rank As Top 3 Shops Clients Most Want To Work With
Thrilla In Phila., Day 2: Idiotic Celebrities And One Masterful Speaker
Ladies' First
Verizon, Yahoo Could Reshape The Advertising Industry
Initiative's Elms Takes New Interpublic Role, Baxter Succeeds Him As CEO
Verizon+Yahoo: What Advertisers Should Know
NBCU Makes Modest Q2 Revenue Gain, Comcast Revs Higher
'Click-To-Call' Spending Estimated At Nearly $6 Billion
Interbrand Puts A Spotlight On Young 'Breakthrough' Brands
Despite Key Acqusitions, Gannett Earnings Fall
Global Ad Buying Trends At Your Fingertips
Mobile Wallets Are The Fourth-Strongest Channel For Millennials
Yahoo Loses Bid To Dismiss Text-Spam Battle Over 'Welcome' Messages
Consumers Look For New Value In Smart Home Products
MediaDailyNews - Wednesday, July 27, 2016
More Negative TV Spots Against Trump Than Clinton
Why It's Time Digital Display Got Creative, Like Digital Outdoors
When Evolution (And Democracy) Get It Wrong
Social Now A Quarter Of Digital Ad Spend: Used Mostly For Branding, Not 'Performance'
Del Monte Taps Epsilon For Ad Duties
The World Of Outstream Video: Q&A With Yoav Naveh
Study Finds Consumers Can Be Convinced To Uninstall Ad Blockers
Verizon To Acquire Yahoo Mail, Along With A Media Empire
Google Expanded Text Ads Roll Out, Higher CTRs For Tablets Than Smartphones
'Near-Me' Searches Become Dominant On Mobile
IPG's Golin Restructures, Tries 'CEO+' Approach
Xaxis Taps Bidon As EMEA CEO, Kusick Takes Reins At Plista
Shopper Marketing Moving From In-Store To Omnichannel
CNN Posts Best DNC Day 1 Results
MediaDailyNews - Tuesday, July 26, 2016
TAG You're It: Big Agencies Among 100 Added To 'Trustworthy' Registry
Verizon's Acquisition Of Yahoo Shows Need For Broadband Privacy Rules, Advocates Say
Targeting Follies: Youtube Thinks I'm A Woman, Web Sites Think I Should Hire Myself
SMI Enables 'Full Market' Coverage Of National TV, Provides Visibility On GroupM Spending
Fox Networks Group Cuts Video Ad Deal With Mondelez
Dentsu Aegis Acquires B2B Indie Gyro, Will Merge With Interprise To Form Global B2B Network
John Montgomery Promoted To EVP Brand Safety, GroupM Global
Verizon Looking To Rev Up AOL's Mobile, Programmatic Ads Through Yahoo
Discovery's Ad Chief Joe Abruzzese Retires; Ben Price Ascends
CPGs Face More Negative Consumer Sentiment Post Election
Alphabet, Apple, Amazon Are Innovative B2B Brands
'Guardian' Reduces Media Coverage In Face Of Record Losses
Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution Models
Google Adds Virtual Reality Features, AI Power To Extend Museum Experience
MediaDailyNews - Monday, July 25, 2016
Verizon To Acquire Yahoo Core Assets For $4.8 Billion
Sorry, Stuck In Traffic
The End Of Advertising, As We Know It
As Audience Reach Erodes, Some Networks -- Mainly Cable And CBS -- Fare Better Than Others
Political Awareness In The Facebook Age
Time Inc. Shakeup Continues, Magazines Grouped Into 4 Editorial Divisions
Time Warner, Viacom, A&E Cut Commercial Time
7-Eleven Delivers Sandwich, Donuts, Coffee (And Slurpee) By Drone
Why Consumers Use Ad Blockers And What Motivates Them Not To
GOP Convention TV Ratings Spike For Finale
TV Dominates Millennials' Video Time
Advertising Absent From Most OTT Services
Intel Taps YouTube Influencers To Unbox 'Conflict Free' Campaign
Havas Group Organic Growth Slows In Q2
DMA Expands Email Arm, Unveils New Leadership Committee
'Glamour,' 'Self' To Share Operations, Social Media Teams
Google Launches Bubble Zoom, Users Can Follow Favorite Villains, Heroes
MediaDailyNews - Friday, July 22, 2016
IPG's UM Retains BMW's $300 Million U.S. Media Account
It's Official: Roger Ailes Is Out At Fox
Google, Paramount Test Instant Video Ads At Comic-Con
IPG Quarterly Growth Softens, Full-Year Targets Still On Track
Havas Launches Third Full Media Network, It's FullSix
Consumers Still Gun-Shy With Spending
Radio Broadcasters Working With Shazam On Measurement Solution
NRF Predicts 10% Increase In Back-To-School Spending
Dish Sub Losses Deepen In Q2, Net Profits Higher
Monotype Acquires Olapic, Furthers Brand Engagement
5% Own Smart Appliances, 18% Plan To Buy One
Sports Illustrated Play Launches App For Mobile Youth Sports Management
The Ladies And The Trump
Time To Play The Trump Card
The Ad-Tech Tax
MediaDailyNews - Thursday, July 21, 2016
Marketer Confidence Stable, Spending To Rise
Publicis To Name Levy Successor By February
The AI And Machine Learning Revolution Is Upon Us
Fox Tops GOP Convention Ratings, TV Rivals See Uptick
The Cleveland Trump Show, Day 2: Where's The Showmanship?
Is It The End Of Disposable Content?
Facebook Messenger Hits 1 Billion Monthly Active Users
Branded Content Scores Better Than Pre-Roll
Spotify Taps Rubicon Project to Automate Audio Inventory
Ad Buyers Plan To Increase Programmatic TV Spending In 2017
Google VR For Android Poised To Become Reality For Ads
AR Meets AI, Thanks To Pokemon Go And IBM Watson
Delta Selects Moxie For Social Media Duties
Hearst's iCrossing Names First Chief Content Officer
Study Finds Links Have Direct Correlation To Search Ranking
Sprinklr Raises $105M To Further Acquisitions
P&G Holds Agency Talks Over Potential GBP210m Media Review
MediaDailyNews - Wednesday, July 20, 2016
Welcome To The Tin Age Of Marketing
Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
Happiness As A Corporate Goal
MEC Drives New Partnership With AOL, Michelin
Ad Blocking Forces Creative Solutions From Advertisers
Datorama Incorporates Slack: Enables Real-Time Data Visualization, Collaboration
Clypd Delivers New Private Marketplace Sales Tools
Brands Eager For Authentic Influencers
TruSignal Announces Release Of TruAudience Platform
Twitter Buzzes With RNC Opening
Most Businesses See Data As Main IoT Benefit, Eye Security Challenges
Snapchat Encourages Users To Link Up Bitmoji Accounts
MediaDailyNews - Tuesday, July 19, 2016
SoftBank Places $32 Billion Bet On Internet Of Things
ANA Releases 'Transparency' Guidelines, Contract Template Too: Calls For 'Chief Media Officer' Role
Reactions To ANA Range From Wait-And-See To All In
Trump Is The Kind of Candidate The Media Wanted
RNC Day One: #NeverEverHillary
Facebook Supports App Event Optimization Across Its Network
IoT Chip Designer ARM Called Most Important SoftBank Purchase
Target's New Ad Team? The Kids Are Alright
Fox News' Roger Ailes To Be Ousted
TV Binge Watching On The Rise
Yahoo Releases Earnings, Reveals Testing Of Conversational Search, Virtual Assistance
Women's Purchasing Influenced By Social Media
Digital Merchandisers Want Access To Marketers' Real-Time Customer Data
Analyst: Discovery, Disney To Enjoy Financial Upticks
Buzzlie, JetBlue Take On Yahoo Storytellers
Google Voter Registration Search Feature Becomes Available Just In Time
Opera Takeover Fails, Chinese Investors Bow Out
Popsugar Expands Partnership With ABC For Conventions Coverage
Google Programmatic Native Platform Builds Mobile Ads From Headline, Images
Simulmedia Taps Spengler As President-CRO
MediaDailyNews - Monday, July 18, 2016
ANA Poised To Issue 'Non-Transparency' Recommendations, Findings Scheduled For Noon
White House Invests $400 Million in IoT, Wireless; Expects 5-Second HD Movie Download
Mobile Supplants 'Fixed' Media As Dominant Source Of Online Video
Total TV Views Dip Slowing, Digital Video Shift To Mobile
VH1, Advertisers 0
IPG Mediabrands Taps Omnicom's Terry As Asia-Pacific Chief
Making Book: Frank Zazza Bets On Next Wave Of Content Marketing, Literary
Horizon Media Expands NYC HQ For Hiring Spree
Dentsu Acquires WIS, Integrates Into iProspect
Facebook Integrates Instant Articles With Messenger
Movie Studios Up Summer Marketing Spending
Google Finds Web Video Viewability Rates Of 62% In U.S.
Americans Ask Google To Help Find Pikachu, Eevee
Triggered Emails Double Open Rates To Nearly 29%
All Women, No Bots: The New Bridges Of Ashley Madison County
Echo In The Ashes Of The Fire: Apple, Amazon Jump Mobile Stack
« Previous Entries