When you brand your business with the name "Ensemble," you may want to plan on others joining in. But that's probably not what Interpublic's Mediabrands had in mind, when a Chicago-based startup announced a new "one-stop digital services suite" with that name on Wednesday. You see, Ensemble is also the name of the branded content services division Mediabrands launched four years ago. And you know, agency holding companies are kind of partial -- and proprietary -- about brands.

That's presumably what Hill Holliday Vice President-Experience Planning Andrew Teman was thinking when he planned the ultimate personal career experience after seeing the groundswell of attention generated by 360i's Super Bowl blackout moment for Oreo, and tweeted his intention to quit the ad business if the real-time campaign won an award at this year's Cannes Lions. It did, and true to his word, er, tweet, he did. Well, sort of. While he did quit his most recent job as vice president-social media/digital strategy at Hill Holliday, he simply have been using social media strategy to launch a career as a …

If either side is tempted by a third party alternative offer it could be costly-there's a $500 million break-up fee attached to the deal.

Another horrific building accident claimed the life of one of Adland's own last Friday. Jennifer Rosoff, director of sales at TripleLift, a New York digital shop, plunged to her death from the balcony of her Upper East Side apartment after a railing supporting the balcony gave way.

Sausalito, CA-based Butler, Shine, Stern & Partners makes great ads for brands like MINI, Columbia Sportswear and Google, but it also makes a great working environment for the people who create those ads, according to Outside magazine, which rated it one of the "best places to work" for the third year in a row.

According to Publicis chief Maurice Levy, a big part of his rationale for merging with Omnicom was the need to create greater scale in order to deal with "exponential development of new media giants." It already seems to be working with at least one of them -- Twitter. When the PubliCom team stumbled upon an anonymous Twitter account operating under the handle @PublicisOmnicom, calls were made, tweets were tweeted and Lotus Notes emails were sent, and as they say, voila, the handle was reassigned to its rightful owners -- the corporate communications teams at Publicis and Omnicom. But not before …

That's what she said. The she is Laura Desmond, Global CEO of Publicis' Starcom MediaVest Group, who jumped on the opportunity to crow when ad industry beancounter RECMA released an analysis showing that SMG is the biggest media buyer in ad land. The question is how No. 2 -- and soon-to-be-SMG-sister-shop -- OMD feels about that.

Less than 24 hours after Publicis and Omnicom officially confirmed their merger, Interpublic is already in play. At least in the minds of investors. Over the weekend, Pivotal Research Group raised its target price for Interpublic's stock 31% to $21 per share, speculating that WPP would be its "likely" acquirer, though Dentsu and Havas are also potential suitors. Investors seem to agree. Interpublic shares opened this morning 6% over Friday's close and 80% over their 52-week low.