Well -- here's some good news regarding the outlook for 2015. The Creative Group is out with a piece of research that takes a look at what 2015 has in store in terms of employment.
In an ingenious, holiday-themed effort designed to call attention to the importance of the Oxford comma in certain situations, San Francisco-based MUH-TAY-ZIK | HOF-FER has launched a browser bookmark-let that will automagically add missing Oxford commas.
Like the holidays? Like games? Then Deep Focus has something you might like.
Oh the agency holiday card. Yawn. Oh wait, not yawn! Some agencies actually put some thought into the mundane annual event.
What if you had to pitch Christmas to a focus group? As we all know, focus groups are a disastrous means of coming to consensus on anything. And that's pretty much what happens in this video created by Ogilvy & Mather Paris.
Copywriting legend Dick Rich passed away from a heart attack on November 1. He was 84. His daughter, Karen Rich, made his death known last week. Rich, along with Mary Wells and Rich Greene, was one of the founders of the storied Wells Rich Green ad agency and creator of classic 60's work for Alka-Seltzer and Benson & Hedges.
Looking to consolidate its global media planning business with one agency, Mars has handed its $1,7 billion account to MediaCom after a review. In a review that included WPP, MediaCom ousted incumbent Starcom, which was one of 8 agencies handling a (substantial) slice of that $1.7 billion.
The Sizzle Reel. We've all got one, right? That two-minute thrill ride highlighting your best work designed to make it undeniably clear your shop is the only shop worth considering when pitching a client. It's usually filled with bombastic statements no one outside marketing can understand backed by music only 22-year-old ravers might enjoy and editing in a way that would give a corpse an epileptic seizure. Yeah, you know what I'm talking about
So you've probably been to or are planning to go to a spate of holiday parties this month. Some you will enjoy. Some you will hate. And others still you will wish you never went and made a fool of yourself in from of your boss, co-workers, friends or, yes, the stranger you woke up next to the next morning.
Last month, we reported Canadian Agency, Cossette, was in talks with Chinese agency, BlueFocus Communications Group, to be acquired. That deal has been sealed for $210 million.