• BBH New York Chief Creative Officer heads to DDB North America to Become That Agency's First CCO
    Former BBH New York Chief Creative Officer Ari Weiss has been tapped by DDB North America CEO Wendy Clark to become the agency's first Chief Creative Officer.
  • Exiting Publicis CEO Maurice Levy's Last Holiday Video Hints At Successor
    This year, the video is no different, except for one small fact: Levy will exit Publicis in May 2017 and the video grabs that fact by the neck and rings it for all it's worth.
  • WPP Acquires Cincinnati-Based Promotional Marketing Firm
    You may or may not have heard of Cincinnati-based Promotion Execution Partners but the marketing promotions firm employs 250 people in 20 offices in 14 countries.
  • Cadillac In Hot Water Over Alt-Right Casting Call
    Apparently a casting agency, Chicago-based The Cast Station, placed an ad for "Real Alt-Right people" to appear in un-defined, upcoming work for Cadillac.
  • David Berkowitz Fires Himself, Takes Job at Sysomos
    In a hilarious blog post, former 360i and MRY exec David Berkowitz fired himself from his own consulting company and then took a job as chief strategy officer at social media analytics firm Sysomos.
  • Saatchi & Saatchi Creative Director Heads to RPA
    Santa Monica-based RPA has hired Marlon Hernandez as VP Group Creative Director of the agency's digital group. Hernandez will report to CCO Joe Baratelli.
  • U.S. Senators Request Study of Government Spending With Minority-Owned Agencies And Media
    A letter was sent this month to GAO Comptroller General Gene Dodaro asking the agency to issue a report on federal government spending habits with minority-owned publications, public relations firms, advertising agencies, and media companies.
  • Ogilvy Scores Top Marks on LGBT Equality Study
    As part of its LGBT-friendly policies Ogilvy has ten professional networks within the agency, each focusing on a particular topic area and which are charged with creating policies and procedures in support of each group.
  • Study Suggests Reallocating 6% of Marketing Spend to Programmatic Will Increase Marketing ROI 22%
    The study was conducted in partnership with The Female Quotient Strategy and took a look at $20 billion in spending by the top 200 U.S. brands. Each of the brands spends over $100 million.
  • Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team
    New York-based Manifest is an agency that is into things like persona development, customer journey, mental model development, digital anthropology, immersive experiences and other heady stuff like that.
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