The French pharma giant spends an estimated $1 billion on measured media annually. Havas will handle U.S. Media. The company also expanded its creative agency roster.
Consultancies are making a huge push on the agency M&A front. Deloitte is the latest example.
And with a far better purpose than the ridiculous structure that's been proposed down in the Southwest.
The good news is there's still growth and it's not bad either. IEG and ESP Properties projects sponsorship spending on music tours, festivals and venues will rise 4.8% to $1.54 billion this year.
And if you are expecting another "M"-named agency, you're out of luck. It is not happening.
That was 50 years ago. Yikes, life does come at you fast! The San Francisco-based agency has transformed part of its office into an art gallery that features images of the great artists from the era.
Nature's Way, the vitamin and supplement company, has selected Publicis Groupe's Spark Foundry for U.S. media duties after a review, the agency confirmed Wednesday.
IPG's MAGNA and sibling out-of-home specialist Rapport issued a new report yesterday that reads like a David Letterman top-10 list about why OOH is so freaking awesome.
While some people are questioning the future of Interpubllic's MullenLowe, the agency's media unit Mediahub is plugging along, winning new business and garnering prestigious awards.
One wine brand is trying to put the kibosh on what it says is Rose's rep as a girly drink.