by Richard Whitman on Feb 14, 2:25 PM
According to ad intelligence company Winmo, alcohol brands made up less than 9% of Super Bowl ads from three brands in 2022 and climbed to 23% from seven brands in 2023.
by Richard Whitman on Feb 13, 2:41 PM
Ads from the Dawn Project urge regulators take action against what the group says is flawed software that endangers lives.
by Richard Whitman on Feb 10, 11:46 AM
The basic idea is to be on the alert for anytime the word "anytime" is uttered from kick-off through the conclusion of the game.
by Richard Whitman on Feb 9, 2:40 PM
Well, it wasn't totally my idea. AI platform Addition did most of the heavy lifting via the Super Bowl Ad generator -- a fun way to demonstrate its capabilities.
by Richard Whitman on Feb 8, 3:30 PM
Teemu Suviala will oversee the firm's creative teams in studios across more than 20 countries worldwide, working with clients such as Apple, Netflix, Coca-Cola, LEGO and the 2032 Olympic and Paralympic Games.
by Richard Whitman on Feb 7, 6:53 PM
Called "Just Say It," the book has contributions from senior creatives at agencies like Mother, Droga5, Anomaly and others. Creatives at brands like Adidas have also contributed.
by Richard Whitman on Feb 6, 4:28 PM
Globally, net revenue from media agency pitches fell nearly 42% last year to $976 million. In the U.S. the drop was 43% to $256 million.
by Richard Whitman on Feb 3, 7:58 PM
A social listening analysis conducted by Share Creative also found that Warner Bros. has generated the largest negative sentiment toward a brand in the game.
by Richard Whitman on Feb 2, 5:18 PM
Red is a hot color, right? It's often associated with what's current and trendy in popular culture and elsewhere. Agencies make it their business to be all over hot trends.
by Richard Whitman on Feb 1, 4:01 PM
At some point early in the presentation, Kawaja recalled the great media transparency flap that occurred in 2016 after a presentation by media agency veteran Jon Mandel at an ANA conference.
To read more articles use the ARCHIVE function on this page.