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TikTok is fighting to stay in the United States, despite China's laws that say its parent company must share data with its communist party.
Strong holiday spending was good news for retailers, but lower-income households are dangerously tapped out.
About three quarters of U.S. teenagers say they go on YouTube daily, making the video-sharing site the most widely used.
The first two parts of my counting down the 40 best TV shows of 2024, which included #40-21, contained a wide variety of program genres. In this week's edition, I look at #20-11, which have just as
much diversity (even though four vastly different and unique spy/crime thrillers made this section). This is a sign of a robust television landscape. Even as press headline shout that streamers are
cutting back on spending and there are fewer new shows being produced, there are still so many linear and streaming series on so many platforms, that there's something (actually many things) for
everyone. The era of Peak TV+ is far from over.
If Google adds filters to Gemini that allow users to control what they see in results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI.
A new Pew Research Center report finds 54% of Americans turn to YouTube occasionally to get news content, while 25% get their news regularly from YouTube.
Four out of five podcast listeners said they've watched the video version of a program.
The last five days of the holiday season made up 10% of all holiday spending.
Gartner dives into the toxic cultural changes wrought by the rising cost of living -- and what brands can do to address rampant skepticism.
Netflix is still a bargain compared with movie theaters and cable television, according to KeyBanc Capital.
Greg Wayne, director of research at Google DeepMind, calls the technology "a parrot on your shoulder. "It can see what you're going and talk with you about it."
Broad brand awareness and personalized outreach not only capture attention but also build trust.
ByteDance has developed technology that allows humans to have a conversation with a "socially intelligent agent," based on human traits. The technology is called introverted, intuitive, feeling and
perceiving (INFP). It's an audio-driven head generation framework for dyadic interaction that can make one image talk with a human or talk with another agent.
The improvement was partly attributed to a reduction in the number of what are known made-for-advertising sites.
Hispanic Americans also are more likely to take on holiday debt to make sure there are gifts for friends and family.
CJ 4DPLEX is working with National CineMedia to tie a full sensory experience into ads running at theaters.
The media industry needs to undergo another wave of consolidation.
Twenty years ago, most TV critics lists of best series of the year tended to include largely the same shows. Viewer choices for original scripted series were, after all, limited to broadcast networks,
and a few ad-supported cable and premium cable series (which made everyone's list since they were the only series on television that did not have the same content restrictions of ad-supported
networks). In this week's edition, I give you my case for the 40 best TV shows of 2024, picking up with those ranking 30 through 21.
Other than Peacock, all streaming segments of the biggest U.S. media companies should be profitable in 2025.
If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering with Realeyes.
Netflix gained a rare spike of 1.43 million new subscribers for the high-profile boxing match - the largest single subscriber acquisition period, Antenna says, since it started covering the
subscription video streaming business in 2019.
As for U.S. mobile app traffic on Apple App Store apps, Verve was the No. 1 SSP with 20% market share.
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers are now taking significant market share, which will change the dynamics in 2025. Search advertising also will
change from informational to actionable, especially as more consumers adopt AI agents that can perform tasks.
The best products, combined with the best consumer experience, offering the highest value have typically grown share, the firm said.
Research on Facebook and X shows teen daily usage at 32% and 17%, respectively. Digital media around these platforms could be compared to the historical trend of cable TV when it comes to teens and
young adult viewers.
Coming into Thanksgiving weekend, analysts
expressed mixed opinions about whether consumers were ready to spend as the holiday season entered its final month. Those concerns may be somewhat allied amid the gains in
key metrics measured by ecommerce platform Nosto. It found that online traffic
rose 19% from a year earlier on Black Friday, helping to drive a 4.2% gain in sales, a 1.2% rise in orders and 3% advance in average order value. The following Cyber Monday, traffic’s
yearly gain had slowed to an 11.4% rise and orders had slumped by 2.1%, according to Nosto’s statistics.
Selling a candidate is no different than selling socks, soap, or soda. Whether Democrats move right or left makes no difference if they can't market themselves in a way that attracts voters'
attention, arouses their emotions, and makes them care.
Brand loyalty stakes in a post-DEI era are changing. Will companies like Walmart lose out to brands addressing the "solidarity struggle"?