As for U.S. mobile app traffic on Apple App Store apps, Verve was the No. 1 SSP with 20% market share.
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers are now taking significant market share, which will change the dynamics in 2025. Search advertising also will
change from informational to actionable, especially as more consumers adopt AI agents that can perform tasks.
The best products, combined with the best consumer experience, offering the highest value have typically grown share, the firm said.
Research on Facebook and X shows teen daily usage at 32% and 17%, respectively. Digital media around these platforms could be compared to the historical trend of cable TV when it comes to teens and
young adult viewers.
Coming into Thanksgiving weekend, analysts
expressed mixed opinions about whether consumers were ready to spend as the holiday season entered its final month. Those concerns may be somewhat allied amid the gains in
key metrics measured by ecommerce platform Nosto. It found that online traffic
rose 19% from a year earlier on Black Friday, helping to drive a 4.2% gain in sales, a 1.2% rise in orders and 3% advance in average order value. The following Cyber Monday, traffic’s
yearly gain had slowed to an 11.4% rise and orders had slumped by 2.1%, according to Nosto’s statistics.
Selling a candidate is no different than selling socks, soap, or soda. Whether Democrats move right or left makes no difference if they can't market themselves in a way that attracts voters'
attention, arouses their emotions, and makes them care.
Brand loyalty stakes in a post-DEI era are changing. Will companies like Walmart lose out to brands addressing the "solidarity struggle"?
How the brain accepts and processes GAI in creative and ads has become a focus of several studies as more companies use the technology to build ads. This will affect ad performance if certain factors
are not taken into consideration.
About three quarters of consumers said online content creators will influence their holiday plans.
According to a WARC Media report, Facebook has a global advertising audience of 2.2 billion. The recent integration of AI technologies and automation of ad campaigns is a major contributor to
Facebook's booming ad business.
In a race to become the dominant player in AI, Google has released what it calls its most "capable" AI assistant as the technology becomes the answer to organizing the world's information to keep
users on its search engine and advertisers on its ad platforms.
There was a time, not too long ago, when I struggled to come up with 20 TV shows that deserved to be on my "best of" list for the season. Today, I have twice as many on my list and struggled deciding
which excellent shows to leave out. Ten years ago, streaming was a new word in the media lexicon. In this week's edition, I give you my case for the 40 best TV shows of 2024, beginning those ranked
31 through 40.
For the first time, the social platform is offering limited-edition trend products, partnering with companies like Wayfair and Marriott.
Conversely, Wyoming, Iowa, New York and Rhode Island will see declines in holiday sales.
Charities and nonprofit groups had the most inclusive advertising, while the sports category ranked last in terms of representation.
Former Google employees have had a profound influence on AI. They have co-founded and led 14 of the top 50 AI startups, and have raised about $14.7 billion, accounting for nearly 28% of the funding
for the top AI startups and have a combined valuation of $71.60 billion.
The IAB urges advertisers, platforms and technology providers to collaborate on transparent practices for impression counting.
The average American subscribes to two streaming services, spending about $42 a month.
The top 10,000 query terms drove 46% of all searches and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period, according to findings released
this week.
WARC's forecast finds that while 65% expect business to improve, fewer think that will translate to more marketing funds. DEI continues to wither.
The flipside, according to a new WARC report: just one-third expect marketing budgets to increase.
Consumers feel basic data is most appropriate for financial institutions to collect, followed by credit scores and history and account types open.
The study measures both a brand's standing in culture and identifies actions that can be taken to improve a brand's cultural resonance, thereby driving growth.
The technology identifies whether content is correctly optimized to serve queries and recommendations related to the brand in GAI models such as OpenAI's ChatGPT, Google's Gemini and Meta's Llama.
A resurgence of in-store shopping continues, while a monstrous Cyber Monday pushed weekend online sales to a new high of $41.1 billion.
Only 42% of Gen Z include monetary donations in their definition of 'charitable giving.'
MoffettNathanson Research estimates revenue from Warner Bros. Discovery's live, linear cable TV networks will decline 13% in 2024 to $20.1 billion, while AMC Networks will dip 21% lower to $2.4
billion.
The 16 drug brands that ran campaigns in the first half of the year spent a total of $271.6 million.
Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
Big discounts for a variety of products, especially toys and electronics, drove this year's spending.