Initial research focuses on audio storytelling, specifically where audio trumps visual creative.
Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, a recent study finds. Many marketers are looking for
alternatives to these three companies.
The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and profits from sponsored
campaigns.
Mobile app fraud is ballooning, according to Double Verify's Global Insights 2019 report. It found a 194% rise in mobile app brand safety infringements, "Campaign" reveals.
CANNES, FRANCE -- Unilever unveiled new research here today supporting its three-year "Unstereotype" initiative. Its findings challenge whether implicit bias is embedded in the physiological genetics
of marketers.
The simulation platform is designed to train "embodied agents" like virtual robots in photo-realistic 3D environments, rather than relying on static data sets.
Several recent studies, including some expected to be released this week, suggest consumers aren't adopting voice technology as fast as previous reports suggest.
The impact of social campaigns on search advertising and marketing may seem like a bit of a mystery to some marketers, but for companies like YouTube, Facebook, Instagram, LinkedIn, Reddit and others
there's a clear strategy, according to data released Friday.
Trint is the brainchild of reporter and former foreign correspondent Jeff Kofman. He describes it as a new way to navigate audio and video, which converts spoken words into searchable, editable and
interactive transcripts.
Based on a quarterly analysis of marketers' self-reported assessment of their spending on each of the major digital media platforms, Amazon has demonstrated the best growth -- and stability -- over
the past six quarters, according a "Research Intelligencer" analysis of unique data from Wall Street equities researcher Pivotal Research Group.
Mary Meeker's 2019 Internet Trends report covers all things digital: from slowing growth of internet users and smartphone unit shipments to the impact of privacy changes on ad targeting.
Nearly a third of Brits claim to be actively avoiding the news and the majority -- nearly three in four -- are blaming Brexit, "Press Gazette" reports.
Brits are concerned about disinformation -- but only 9% pay for news because quality content is still free.
GroupM has scaled back growth predictions of the global advertising market in 2019 from 3.6% to 3.4%, Campaign writes.
The average U.S. adult will spend 3 hours and 43 minutes per day on a mobile gadget this year, slightly more than the 3 hours and 35 minutes spent watching tv.
While strong women characters abound on ad-supported TV, many of them are defined by their central relationships with male characters. Netflix's "Jessica Jones" has the distinction of being Marvel's
first female lead and title character in either television or movies. It stars Krysten Ritter, one of the most casually charismatic actors on television. In this week's edition I analyze the
significance of this series as it enters its third and final season on Netflix.
If Brexit uncertainty is so bad, why is UK ad growth leading the way in the EU?
According to the latest research from the Reuters Institute at Oxford University 70% of Brits are concerned about fake news online which is prompting one in four to focus on more reputable sources of
information. However, the BBC reports, just 9% are currently paying for news. This is nearly half the proportion of Americans who have decided to subscribe to quality news titles.
Delegates at London Tech Week have been told that businesses investing fully in AI could increase their value by 20% by 2030, according to figures from McKinsey and Quantumblack reported on in City
AM.
The new offering emphasizes transparency, data safety and compensation for all participants.
Email is used as a source of data for analyzing cross-channel interactions by 41%, Pointillist reports.
"Love Island" is upon us, but young women trust talent and authority over wannabe stars cashing in as influencers.
The News Media Alliance has released figures that show Google makes nearly as much out of US news sites as the entire news industry generates online itself. "The Guardian" reveals that the research
shows Google made $4.7bn from news sites last year, most through them advertising in its search engine. The entire news industry in the US generates $5.1bn per year.
Amazon has beaten off stiff competition from Apple and Google to be crowned the world's most valuable brand in today's Brand Z rankings released by Kantar, "Marketing Week" reveals.
London & Partners figures released at the start of the London Tech Week show that the capital is the world's top source for foreign investment in tech firms outside the investor's domestic market,
Netimperative reports.
While Google brought in an estimated $4.7 billion, the entirety of the U.S. news industry made $5.1 billion in digital advertising last year.
The average person will spend 800 hours using the mobile internet this year, according to the 2019 edition of Zenith's Media Consumption Forecasts. "That's the equivalent of 33 days without sleep or
pause," the agency notes, adding that by 2021, per capita consumption with mobile internet will rise to "930 hours, or 39 full days."
Some 125 companies have increased spending by 60% ($1.4 billion) in 2018 over 2017, totaling $3.8 billion on TV in 2018, per the VAB.
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus on brand building, and includes driving consumers to their website, even if the company doesn't support
direct-to-consumer brands.
Millennials play more video games than other consumer groups and watch a lot of "game video content." Research shows 70% of millennials play on mobile devices at least once a month, compared to 81%
for older Gen-Xers and 72% for younger Gen-Zers.