• In Really Stupid Move, DDB New Zealand Spams Twitter Users With 'Game Of Thrones' Promotion
    I mean, you really have to wonder what goes through a person's mind when they come up with a marketing promotion that calls for the spamming of individual Twitter users with thousands of repetitive messages. Apparently, no one at DDB New Zealand pondered this before they created a Twitter campaign that did exactly that.  In an effort to promote the airing of Game of Thrones on Sky TV, the agency came up with a Twitter campaign that would send an "army of tweets" to anyone who used the hashtag #ComandTheUnsullied. The promotion is an ode to the show's character, Daenerys Targaryen, ...
  • Yet Another Study Claims Ad Blockers Will Decimate Ad Revenue; This Time It's $12 Billion by 2020
    The study, from Optimal and Wells Fargo, claims that usage of ad blockers hit 12% last year and will hit 16% this year. By 2020 that figure will be 37%.
  • Millennials Will Share Your Ad 112% More Than Everyone Else, But Only If It's Good
    A new study from Unruly found that Millennials are 112% more likely to share ads online than any other demo. That is, of course, awesome -- but it comes with a caveat; they are also most likely to install ad-blocking software, with 63% currently using ad blockers and 93% considering the installation of one.  Upwards of 74% of Millennials will also lose trust in your brand if that ad does not come off as authentic and honest. And they'll block your ads if they see too many (58.9%), see the same ad over and over again (49.4%) or if ...
  • Agency Invents Plate That Will Remove 30 Calories From Your Meal
    BBDO Bangkok, in partnership with Thai Health Promotion Foundation, has developed a plate aimed at putting a dent in Thailand's obesity problem.
  • JWT Launches Effort to Stem White Boy Bro Culture In Advertising
    The agency, under the tutelage of new CEO Tamara Ingram, is launching a diversity and inclusion council in partnership with consulting firm inQUEST.
  • People Hate Your Ads But 85% Would Rather Watch Your Ads Than Pay For Content
    A new study found that 85% of respondents said they supported an ad-supported internet model.
  • Content Marketers Rejoice: Ad Blocking To Cost Publishers $27 Billion by 2020
    And so out comes yet another study stating the obvious: ad blocking is killing the traditional online advertising model.
  • You Will Not Believe What This Ad Agency Did Before Every Single Other Agency!
    Minneapolis-based Solve is very excited to announce they are, yes, the first ad agency to form a cycling team.
  • Magna Global Shifts $250 Million From TV To YouTube
    Partially in reaction to the agency's media buyers professing dissatisfaction with TV's dwindling ratings and its seeming inability to adjust rates accordingly, Magna Global, a division of IPG, has signed a deal with YouTube that will reallocate approximately $250 million from traditional TV to YouTube over the next year.   The reallocated dollars will funnel through Google Preferred, an aggregator of inventory for premium content on YouTube. The shift is said to amount to a 5X increase over what the agency spent on YouTube in 2015.  While $250 million constitutes just 5% of Magna Global's overall spend on traditional ...
  • In Controversial Move, KBS Signs Tom Brady To Simmons Beautyrest Campaign
    Simmons has signed a deal with Brady that will have him appear in a new campaign for the brand's luxury Beautyrest Black line of luxury bedding.
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