• Sodastream's Coke-Mocking Ad Goes Viral
    The ad -- which features Rod Stewart (voicing the role of an animated sea turtle) and Icelandic strongman Hafthor "The Mountain" Bjornsson, among others -- was viewed more than 7 million times in its first 24 hours online.
  • Adobe Is M&A Leader In The Media-Marketing Space
    That's through the first 10 months of the year, and the martech giant's $4.75 billion deal for Marketo is the reason it's top-ranked. Interpublic Group is ranked No. 3.
  • Former Top Vice Creative Lands At Spring Studios
    Tom Punch, who recently left his post as Chief Creative and Commercial Officer, Vice Media, joins the creative marketing and production company Spring Studios as global president and CCO.
  • ID Comms Expands To The U.S.
    UK-based media and marketing consultant ID Comms opened its New York office last week with a bit of fanfare. Tom Denford, one the firm's cofounders (along with David Indo), has relocated to New York and is leading its North America operation as CEO.
  • Jason Peterson Out As Havas NA's Top Creative
    According to a report earlier this week, Peterson had a reputation for being a bully. Havas Group issued a short statement late this afternoon saying he was leaving "by mutual consent."
  • S4's Next Deal Coming 'Very Soon,' Sorrell Says
    In addition to content firms like the recently acquired MediaMonks, S4 Capital chief Martin Sorrell says he's targeting planning-buying entities and first-party data specialists.
  • Havas Creates New Global Data/Innovation C-Suite Role And Taps Bret Leece To Fill It
    The hire reunites Leece with Havas Group Media CEO Peter Mears, who both worked at Initiative when Mears was president of its North America region and Leece was global chief analytics officer and chief product officer.
  • MediaCom, Publicis Top New Business Charts
    MediaCom and Publicis are the new business pitch kings for media and creative agency reviews, respectively, after the first nine months of the year, according to a tally by R3 Worldwide.
  • WPP Imposes 5-Month Hiring Freeze
    The freeze was imposed after the company reported weak third-quarter financial results in late October. Some 2,000 hires may be affected.
  • Agency Is Paying Employees Who Take Time Off To Volunteer At The Polls
    Ad agency Duncan Channon has opted to give employees paid time off to volunteer at the polls on Election Day next Tuesday. So far six have taken the agency up on the offer.
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