A new report finds 78% of its members now have an in-house agency. That's up from 58% in 2013 and 42% in 2008. The biggest concern is keeping teams motivated.
That's according to R3, which tracked 235 M&A deals in the sector with a total value of $13.6 billion, up 43% from the same period last year.
The Kantar deal, Read suggested to analysts, gives WPP the ability to serve its clients' data needs without owning it -- the tack taken by competing holding companies like IPG and Publicis Groupe.
The deal, which follows the purchase of a San Diego OOH shop earlier this year, also includes Grand Visual's campaign management platform QDOT.
Over-tourism and climate change will have a significant impact on destination choices in the coming years, according to a new report from MMGY Travel Intelligence.
Bain will acquire around 60% of the research unit, which is valued at around $4 billion, leaving WPP with a sizeable 40% minority stake.
Javier Campopiano is joining the agency as Chief Creative Officer, Grey Europe & Global Clients.
While Americans were busy picnicking and watching fireworks, WPP was signing off on the acquisition of a majority stake in a technology-driven creative agency.
WPP seems to think so and is opting out of audits and reviews conducted by the consultant.
Just in time for the Fourth of July, a controversy involving a marketer, a pair of sneakers and the Betsy Ross flag.