And yes, icky green projectile vomiting is featured in the new ad playing on social media.

The Reason? A company whose offer was rejected by Saatchi shareholders owns enough of the agency's shares to kill the deal.

Ad legend Cindy Gallop and others at the Worldwide Partners Global Summit urged the industry to refocus on meaningful connections between brands and customers to sustain business growth.

Morrison is now part of agency The Integration Co. which is hitting the road with a series of "boot camps" to help brands solve problems.

One finding: People now tend to identify more closely with their online groups than any other communal ties.

That's according to a new study from Adsmovil, Publicis Media and ThinkNow tracking the Hispanic digital purchase journey.

And when they do tune in to a game, guess what they aren't watching when there's a break in the action?

Publicis Media set up the APX Content Ventures fund earlier this year with $25 million to finance content that elevates diverse voices and story lines.

Combined the Ahold Delhaize USA brands operate more than 2,000 stores and process more than 23 million transactions per week and generate more than $51 billion in annual sales, according to the company. They include Stop & Shop, Food Lion and others.

Social impact strategist Kirstyn Nimmo will lead the practice as group director. She was behind the White House-recognized #IAmAMan campaign for criminal punishment reform.