With the Emmy Awards airing tonight, I thought it was a good time to provide a review of the best new series of the year. In this week's edition, I examine the refreshingly original, uniquely
inventive, and brilliantly conceived, "Severance" debuted on Apple TV+ in February 2022. It sits at the top of an impressive stable of original series for the three-year-old streaming service that
includes, "For All Mankind," "Foundation," "Pachinko," "See," "Slow Horses," and "The Morning Show." Of course, when I say best, I don't necessarily mean most popular. I know a number of people
whose taste in television and movies are generally in synch with my own who hate Severance. And for the life of me, it's hard to explain to them why I like this show so much. And I certainly
understand why it might not be everyone's cup of tea. But read on and you might change your mind.
While national TV advertising will recover somewhat in Q4 thanks to continued strong linear TV NFL programming, there will be a 5% decline for all of 2023, according to MoffettNathanson Research
estimates.
While Roku is still by far No. 1, several smaller competitors gained streaming hours and share in the quarter.
Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands.
Forty percent of Roku apps and 30% of Amazon Fire TV apps have at least two bundle IDs, creating potential headaches for advertisers.
Mysten Labs announced Thursday that it has raised $300 million in a funding round led by venture capital firm FTX Ventures and additional participation from industry heavyweights like Andreesen
Horowitz (a16z), Binance Labs, Coinbase Ventures and more.
Nearly two-thirds of consumers say advertisers, publishers and ad agencies share responsibility for ads that appear next to misinformation.
Criteo, which defines its business as a "commerce media company," surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site.
Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.
Addressable TV advertising needs better ROI measurement for the business to accelerate. A new study finds half of advertisers would increase their investment in addressable products if the business
remedied some of their concerns.
Nearly half of of teams responsible for addressable TV advertising cover both linear and digital planning, finds the latest survey of agency and brand decision-makers for Go Addressable.
Consumers spend $133 a month more, on average, than they estimate they do on subscriptions.
Consumer trust in a brand is crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their
decision to engage with a brand's products and services.
Looking at media channels as a whole, sponsored events are the big winners in Kantar's latest media brand equity and ad-spend outlook study.
Too many TV ads on TV? That depends on your side of the equation. Just talk to TV ad execs. They want a lot more.
Almost three-quarters of multicultural men said they're excited to watch the World Cup, which is being played later in the year to avoid the intense summer heat of Qatar.
Growth for this year's traditional TV and AVOD ad revenue is projected to be up just 4.3% to $84.2 billion, according to MoffettNathanson Research -- down from an early estimate of 6.5%.
Co-created by Abbi Jacobson (Broad City), who also stars, and Will Graham (Mozart in the Jungle), and inspired by Penny Marshall's pitch-perfect 1992 theatrical film of the same name, this new version
of A League of Their Own has its own reason for being. As in the movie, this comedy-drama centers around the Illinois-based Rockford Peaches, one of four teams of women competing in the newly formed
AllAmerican Girls Professional Baseball League during World War II (the real-life league operated from 1943-1954). But this is a different group of women from the movie, several of whom simply
couldn't be featured in a mainstream film 30 years ago. In this week's edition, I explain why this Amazon Original series needs eight episodes to tell stories that couldn't fit in the original
two-hour theatrical version released 30 years ago.
Most media professionals are worried that changing policies will impair plans for digital media buys.
S&P Kagan estimates 2023 will sink back 10% to around $22 billion in total U.S. TV station advertising. The report also suggests ad gains will trend lower in 2024 and 2026. For the entire broadcasting
industry, TV and radio ad revenue is estimated to grow 15% over 2018 to $3.49 billion for the 2022 midterm elections.
MRI-Simmons is one of the main sources for data, insights and consumer trends used by advertisers and agencies to plan media buys.
While creativity and healthcare may seem like an unlikely pair, here's how a little strategic planning, thinking outside the box, and even a little fun, can help your campaigns stand out in a crowded
market. WestDerm's Senior Marketing Manager of Content Strategy, Veronica Clay, shares how their innovative approach to raising skin cancer awareness tugged at the evolving attitudes towards health,
sun, and fun. Along the way, they illustrate how healthcare messaging can move beyond expert advice and get consumers to personalize it with their own memory, life, and health histories.
CTV is also capturing higher prices for ads, with cost per thousand rates that are 39% higher than average.
Nearly two-thirds of these families report no access to linear.
Only 35% of marketers said in a survey that they consider the physical ability of the consumer when developing digital content.
Some automakers are innovating more flawlessly for a particular tech, while others struggle with their execution, according to J.D. Power.
Subscription revenues will be virtually flat at $57.1 billion from 2024-2027 due to the growth of ad-supported video options from subscription-based services as well as independent AVOD platforms,
according to Digital TV Research Group.
Only 36% of people who participate in social media conversations described those interactions as "generally healthy."
In a television/video world where there are more original scripted series than ever before, it is rare to find a new show that is truly original and immediately rises to the top of the heap. I came to
"The Bear" knowing virtually nothing about it aside from a friend's recommendation that it was "really good." She didn't want provide any details, because she thought I might not want to watch it if
she did. And she's probably right. In this week's edition I share my one recommendations on why it is indeed really good.
From TikTok to TV, the fast growing telehealth brand is a case study of how healthcare marketing can test and learn across a wide range of channels to build and evolve a brand from a cold start.
Nurx's Head of Growth Marketing, Nico Bryant-Aguilar, explores how the company erects a marketing flywheel grounded in patient feedback and fueled by data sources that not only drive creative but
direct product development.