As U.S. workers settle back into a hybrid work model, two commuter studies examine the impact of digital-out-of-home screens on consumer perception.
Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
People who are familiar with the term "metaverse" tend to be more amenable to the idea of experiencing virtual events.
Roughly 85% of CTV impressions delivered in 2021 were across just 10 platforms--and advertisers that used fewer platforms achieved greater unique reach.
A new study of hundreds of ad execs finds they prefer targeting consumers in "laid-back" couch potato mode, versus the "lean-forward" orientation digital media was supposed to deliver.
More than half of U.S. consumers said television affects their conversations about politics, more than any other medium.
The bottom 45% of TV viewers saw an average of 11 linear ads a day, or 6% of the total number of impressions.
Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase.
Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
The genre's growth depends on developers closing a critical gap between experienced advertisers that prove full-funnel effectiveness and novices that see only another channel for brand awareness.
Gaming isn't an activity -- it's a lifestyle and an identity.
Livestreaming is also an effective channel for reaching older audiences, according to a new report.
Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
U.S. AVOD revenue generated by series and features will grow by $19 billion, to $31 billion by 2027, remaining the country with the largest share by far.
Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices.
According to a new Ipsos study, two-thirds of Americans are likely to vote for candidates who support passing a law legalizing abortion to replace Roe if SCOTUS strikes it down.
The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" and unaccredited currencies are expected to be used.
More input on why CTV spend, while growing, is still far below its share of total TV viewing.
CTV is considered more necessary than social video and national broadcast TV for video advertising.
DISQO on Thursday announced the acquisition of a software-as-a-service technology company that enables marketers to learn what consumers really think and feel about their brand's products and
services.
KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise
of shoppable ads.
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index -- but with lower total upfront
ad spend in key dayparts. The current TV season is now averaging $55,000 for a 30-second commercial unit, down from $59,000 from the previous TV season (2020-2021).
The results are derived from corporate survey submissions from companies with at least 750 employees in the United States.
The social video app helped sports-related content to expand its global distribution.
Brands should consider using ads that appear in video content, rather than during a break in content, when advertising on CTV, a study by MAGNA Media Trials and GumGum finds. The companies believe
this method captures the attention of consumers with fewer commercials
Almost half of consumers said they'll cut back on restaurant dining as inflation hits 40-year highs.
The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies and mobile IDs.
By 2027, 5G will be transforming video and television transmission, local broadcast, live events and VR and metaverse adoption.
When including all media platforms -- local broadcast, local cable/satellite, radio, digital and OTT -- Kantar projects political advertising could total $8.0 billion this year -- up from $7.8
billion in an August 2021 projection.
The Olympic Games in Tokyo saw the highest TV viewership, while the NBA ruled on popular social media apps.
Total Q1 national TV linear advertising was up 4.7% to $9.1 billion, but without the Olympics, national TV had a 2.6% drop, while total national TV viewing sank 5% to 2.89 billion minutes, a
MoffettNathanson report finds. In better news, AVOD services were up 63% to $1.9 billion in ad revenue.
The report estimates average time spent per day in 2022 for CTV to be 1 hour/44 minutes, with linear TV at 3 hours/2 minutes, according to eMarketer January 2022 data. The IAB survey says 73% of
buyers are expected to shift their media spend from linear TV to support their increase in CTV and OTT ad spend.