Seeing more ads on a streamer doesn't necessarily translate to viewer dissatisfaction, finds latest Hub Entertainment Research study.
The number of U.S. households that watched traditional linear TV fell 0.1% from a year earlier.
For a 220 years-young brand like the New York Post, innovation, adaptation, and diversification are essential. The Post Digital Network now spans print, digital, video, audio, social, television, and
commerce. Product innovation continues to be a key focus for the Post. The New York Post's Shannon Toumey, VP of Strategy and Co-Head of Post Studios, will share examples and learnings from the media
company's experimentation and testing of shoppable video as it strives for success in this emerging medium.
Sometimes bigger is not better, especially when making smarter use of social amplification. For its Tiny Desk Contest, a small cadre of content creators was recruited to drive views and engagement for
the NPR Music project on behalf of a major corporate sponsor. NPR's VP of Sponsorship Marketing, Lamar Johnson, explores the ROI for this use of content creators vs. paid amplification and the tactics
for sponsor integration and amplification that helped the program perform far beyond projections.
The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that appear in ads or
social media and search related to the national economy, inflation or recession, says David Evans, content, product and solutions lead at Collage Group.
And by oxygen, Ipsos political guru Chris Jackson means the ability of the U.S. news media industry to stay focused on what it's supposed to do: informing American voters about what's important.
Almost three-quarters of Canadian TV viewers ages 18 to 29 say they watch content on their mobile phones.
Constant Contact says its new service enables small businesses to move beyond email.
Rakuten Advertising's recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade the trip. Three-quarters plan to stay in the U.S. when traveling
during the next six months, with the remainder traveling internationally.
Almost a fifth of people who abandoned a brand shared their displeasure on social media.
Having been a big fan of Breaking Bad, I was extremely skeptical, and didn't get why anyone would want to develop a series around Saul Goodman, the unlikeable, crooked strip-mall lawyer, who
represented Walter White and Jesse Pinkman. Man, was I wrong. In this week's edition I review the six seasons of "Better Call Saul" and explain why the remarkable Bob Odenkirk didn't have to carry the
show by himself - he was helped by an equally remarkable supporting cast (and brilliant writing).
Without describing what it actually is, the study from Kantar and Mirriad finds virtual in-content ads lift sales, ad awareness, "favorability," and consideration when used as part of TV campaigns.
The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.
Among people who say they'd rather save money rather than pay for an ad-free experience, 59% indicated they can tolerate a certain number of ads.
Most will jump to a competitor if a supplier's channel cannot provide what they want, Avionos reports.
SMI says Netflix has a clear opportunity to hit this "sweet spot" of $25-$45 CPM, which few CTV/digital media sellers have attained. Hulu is just below this mark at $24 CPM, while at the high end is
HBO Max at more than $50. YouTube is at the low end with $16, but is the current leader in median monthly impressions with around 1.7 million.
The new focus on gaming is driven mostly by big growth in gaming numbers -- Americans spent $47 billion on gaming services last year, according to eMarketer. The holding company also cites research
showing that gamers worldwide now total 2.96 billion, up from 2.03 billion in 2015.
Cable providers Comcast and Charter combined lost nearly 725,000 subs in the quarter, and satellite providers DirecTV and Dish TV lost a combined 600,000+.
The percentage of total holiday sales that happen in October shifted from 30% in 2019 to 32% last year.
Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers.
Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen
data.
A four-to-one vote by the FEC approved an advisory opinion on Google's proposed pilot program for the 2022 elections that would keep campaign emails out of users' spam folders.
Last year, placement spend leapt 12% globally, 13% in the U.S., reports PQ Media.
Many customer engagement leaders at banks said re-engaging customers has become more difficult than engaging new customers.
The big exception is sports programming.
The political advertising estimate for 2022 is the highest ever for any political ad cycle, according to AdImpact -- 7% higher than 2020 and two-and-a-half times higher than the 2018 midterm cycle.
YouTube handily beats TikTok, at 95% and 67%, respectively.
People have grown more familiar with technology while working from home or attending online classes, but many still feel overwhelmed.
One of the largest sources of media planning research, GfK said the new "regimen" can reduce respondent bias by 33%.
An AMA-NY study released Wednesday finds the average corporate buyer is a millennial male with changing values, and women have surpassed men among younger B2B purchasers. In fact, women make up 53% of
the under-30s group and most of the under-25. Most work in traditional female sectors like retail and fast-moving consumer goods.